I started thinking about a few other items that we need to prepare for the Pitti Frangrance exhibition in Florence. A print product like a leaflet, complementing teasers, discovery sets, testers and standard boxed perfumes.
Thus, I walk now through cities, look out of the train, read the newspaper with “leaflet” in my mind. As time goes by faster these days, my stretch goal is to have this baby finished in English in 2-3 weeks, get it translated and printed in August. This leaves us with a comfortable security margin of falling asleep, getting sick or finding out about something I forgot….
I love this phase. It is like early in the morning, when the city is still asleep. The air is fresh and clean and with the first coffein meandering through the brain the ideas tumble, forth and back, unstructured, open still.
As I have no leaflet for myself anyhow: Maybe I will use this later in an English version; and now: Off we go…
Picture: Tomatoe and basil.
Nothing to do with leaflets, and missing the Mozarella…. but is shows the importance of colors, light, and a little bit of texture.