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Here we are again: I have spend some hours sleeping and propose another line of thought for the Italy Flyer…

I printed a raw draft. And I include pictures from Photoshop directly further down. The small text is just blind text. The format would be the same as yesterday, 210 width and 100 mm height, with a different story line… any input as cruel as you wish is highly welcome.

And off we are, preparing big fat parcels for Italy and for the Sunday press… more on the press issue later!
printed raw draft front page and back page

printed raw draft middle page

from photoshop, front and back page

from photoshop, middle pages

and a close up of the middle page…

without tomatoes or anything Italian.

My friendly partner in Italy, Guido from Profumimport, will do the translations for me. The W.-factor, too. Thus, I started thinking and playing. Right now, I am favoring a format 210x 100, 4 pages.

I have other ideas, still: But below a sneak preview of a first draft. A provocative line on the front, that is resolved on page two and that expresses a lot that is important for my line. Page 3 will be text like “….started there and there, focus on this and that, manufactured there by hand, and much love”, and on page 4 I might add buying info for Italy.

I worked on this draft yesterday, later in the evening. Today will be another hectic office day. But then….four days ahead for bottling, mixing, packing and designing. Can’t wait.

PS: Yes. It is July 1. Rose chyprée is there. Actually, at least one shop was sold out already yesterday.
front
middle section

  back

Any input is welcome. Be cruel :-)

I started thinking about a few other items that we need to prepare for the Pitti Frangrance exhibition in Florence. A print product like a leaflet, complementing teasers, discovery sets, testers and standard boxed perfumes.

Thus, I walk now through cities, look out of the train, read the newspaper with “leaflet” in my mind. As time goes by faster these days, my stretch goal is to have this baby finished in English in 2-3 weeks, get it translated and printed in August. This leaves us with a comfortable security margin of falling asleep, getting sick or finding out about something I forgot….

I love this phase. It is like early in the morning, when the city is still asleep. The air is fresh and clean and with the first coffein meandering  through the brain the ideas tumble, forth and back, unstructured, open still.
As I have no leaflet for myself anyhow: Maybe I will use this later in an English version; and now: Off we go…
Picture: Tomatoe and basil.
Nothing to do with leaflets, and missing the Mozarella…. but is shows the importance of colors, light, and a little bit of texture.

I started thinking about a few other items that we need to prepare for the Pitti Frangrance exhibition in Florence. A print product like a leaflet, complementing teasers, discovery sets, testers and standard boxed perfumes.

Thus, I walk now through cities, look out of the train, read the newspaper with “leaflet” in my mind. As time goes by faster these days, my stretch goal is to have this baby finished in English in 2-3 weeks, get it translated and printed in August. This leaves us with a comfortable security margin of falling asleep, getting sick or finding out about something I forgot….

I love this phase. It is like early in the morning, when the city is still asleep. The air is fresh and clean and with the first coffein meandering  through the brain the ideas tumble, forth and back, unstructured, open still.
As I have no leaflet for myself anyhow: Maybe I will use this later in an English version; and now: Off we go…
Picture: Tomatoe and basil.
Nothing to do with leaflets, and missing the Mozarella…. but is shows the importance of colors, light, and a little bit of texture.

Unfortunately, I have not enough time to continuously and systematically follow the many (threats edited, see comments section…) threads on perfume boards like in Basenotes or Makeupalley or…(enter your favorite board here).

But from time to time, I squeeze out a minute or two, usually when tired, like after sticking labels on bottles and bottles in boxes and labels on boxes and ribbons around boxes or making samples.

Yesterday, I was tired and found a funny (threat edited ) thread . It is about l’air du désert marocain and how many spritzes and desert skunks on basenotes.
http://community.basenotes.net/showthread.php?t=230089 watch out for comment number 12 and 13.

Now, having mentioned this treat and (threat edited ) thread of yesterday: I think I will add another little night shift today (actually looking forward to). I would love to make one step forward with the discovery sets that I prepare for the Pitti Frangranze exhibition in September. We will make some 50 boxes, for retailers and VIP guests.
Picture: Labels for the Incense extreme at night (on the left in their box).
These labels, by the way, are solvent resistant and extra tough. They should resist to perfume spritzes…

I wish you already now a sunny, happy weekend!

You remember me talking about a special interview? Here it is, on Fragrantica. You can directly get to the interview following the link.

I invite you to comment not here, but rather there….Please do not be too hard with the W.-factor. He is not used to be  in the media :-)
My thanks go to those who made it possible: Fragrantica and Michelyn Camen with her witty and wise questions. THANK YOU!
Enjoy!

Picture: a scanned old picture of the 60ies.
My home town. With the medieval super tower. Tauer’s hometown tower….

Here’s an interesting post to read on imitation and differentiation. You find it on my preferred blog on logos design: David Airey’s .
And: Must watch is the youtube video in his blog. Take your time. It is eye opening.

The picture below is a  warm up of a picture I made once to illustrate the difference between original and copy. In perfumery, there is a lot of imitation, too. With the amazing consequences that folks like Michelyn (follow Michelyn on twitter), Ulrich Lang,  and many more start thinking about new name for niche. Because niche concepts are is so copied these days.

But then, as Zoran Knezevic twittered this morning (referring to Aon):  “He who follows another is always behind”. (follow Zoran on twitter)

And will run now, boxing perfumes, and running even faster to stay ahead…. enjoy your day!
copy …

…for my four year blogging anniversary. Further down you see the flyer front that I will use to prepare the samples of Orange Star (aka Mandarines ambrée). I will give a certain number of these samples in a draw that I will announce later in July, when the birthday is nearer.

The scent… some of you know by reading this blog:
Rich citrus (mandarins, Clementine), juicy lemon grass, crisp orange flower, all on a vibrant ambergris chord with hints of tonka beans, and patchouli.
No need to apply or join now, as the anniversary is going to be in July…..
Picture: This is the flyer that I will use for the samples to celebrate the forth year of my blogging ventuer and to give away samples in a drawing.

This post is going to be short:
Yesterday was ultra busy. We are still trying to find the missing parcel in Eastern EU. And I spent my night with mails, not answering the “free sample please” mails.
And we are still missing one important ingredient to produce more Incense rosé. But we still got some bottles left. In the mean time, in the course of 2009, I increased stock of all ingredients that I need to produce my fragrances. What was a car in my cellar is now two; no cadillac, though. You see: growing numbers of bottles getting out means that I need growing numbers in stock. Of everything. And as I do not know what’s going to happen in the next months, this is somewhat tricky. How much rose absolute should I buy? If I get too much, it does not mean that the money is waisted. We will use it next year. But it blocks funds to invest into experiments, new fragrances, you name it.

Thus, balance is key here.

To get an idea where we are, the nice W.-factor with his flavor for numbers and me looked into tables yesterday. And like shopping in a supermarket we ended up in different aisles. Bookkeeping got more professional this year, and I can see now how much I have spent for different things and where the money comes from.

Wow.

That was a busy weekend, with putting more air du désert into boxes, Incense extrême into bottles and boxes and finally, wrapping the Italian version of the rose chyprée paper around the rose chyprée bottle card board boxes. Thisis part of what makes this packing quite versatile. It allows me to comply with the Italy specific labelling demands. A part of what is happening these days is preparatory work for Pitti, the fragrance exhibition in Florence, scheduled for mid September.

And yes, it is official now: I will participate, at the Pitti Fragranze Exhibition. Profumimport, my partner in Italy, has reserved a boot and I will be there at least for a day, showing myself and my work. This IS exciting.
Ah, and yes, we made samples and teasers until we got tired of doing so (3 fragrances, 300 samples, 400 teasers).

And yes, soon, I will have a hint more time for simple experiments again. Like épices and orange flowers. And with even a hint more time, we will think a little bit on inflation, depths and bubbles.