more thoughts
Here we are again: I have spend some hours sleeping and propose another line of thought for the Italy Flyer…
I printed a raw draft. And I include pictures from Photoshop directly further down. The small text is just blind text. The format would be the same as yesterday, 210 width and 100 mm height, with a different story line… any input as cruel as you wish is highly welcome.
And off we are, preparing big fat parcels for Italy and for the Sunday press… more on the press issue later!
printed raw draft front page and back page
printed raw draft middle page
from photoshop, front and back page
from photoshop, middle pages
and a close up of the middle page…
July 2nd, 2009 at 8:16 am
Goodmorning to you Andy :-),
I think this is just gorgeous!
Feel I need another cup of coffee this morning, the weather is very humid here in Prague.
Wish I could sleep and relax but have so much to do.
That middle page is just super.
Hugs,
Marianne.
July 2nd, 2009 at 8:29 am
Hi again Andy!
Well,now,this is a whole different concept! The flyer is more on the “poetic-beautiful”side..Here the photos talk to you.It’s more on the visual side.It’s all about beauty…the raw materials, nature,colors, the perfume…it’s also brings to mind the association of smelling/travelling/dreaming. I can’t describe it any other way as beautiful. The other one was a bit more original, had more impact..was both bold and elegant…Both are attractive flyers…but maybe this new one is easier to translate into different languages…because in the first flyer language is important…and getting that initial phrase correctly translated without loosing it’s meaning and mood..could be hard!
July 2nd, 2009 at 8:31 am
Oh Andy, even if I wanted I cannot find anything to comment on “cruelly”. This leaflet is stunning in its layout, colour scheme and the text being concise to the point. The colour combination is almost perceptible with the nose, a heavy dose of Le Maroc together with L’Air du Desert and a hint of Reverie dreams. And most importantly, it visualizes the beauty of the fragrances and the gentle heart of their creator. Just perfect.
July 2nd, 2009 at 9:40 am
Dear Andy - the flyer looks excellently! My congratulations!!!
July 2nd, 2009 at 10:09 am
Well, the only thought that crossed my mind earlier was: ‘what have campfires got to do with this perfume?’
Guess that second cup of coffee started to work.
July 2nd, 2009 at 12:06 pm
Dear Marianne
I hope the coffee worked in the mean time. Here it is noon by now and I am in desperate need for more… Thank you for your comment!
July 2nd, 2009 at 12:07 pm
Dear Vladimir
I am glad you like it. I think it is more appealing than yesterday’s draft.
The colors and the text fit better with what I want to communicate.
July 2nd, 2009 at 12:09 pm
Dear Silvia
I think this one is a touch simpler. I thought to myself, that I address perfume lovers who have never heard about me. Maybe. And then they will make a link (maybe) between the pictures and the scents that they sniffed at the exhibition…
It is a touch more romantic.
July 2nd, 2009 at 12:12 pm
Dear Stephan
I thank you! And don’t forget the lonestar cowboy hiding in the campfire analogy….
I am happy that this time you did not need to be cruel ;-) Have a lovely evening
July 2nd, 2009 at 12:25 pm
Re. 9. now I see what you mean Andy. Yep.
July 2nd, 2009 at 12:37 pm
Dear Marianne
;-) You see… this leaflet is full of mysteries
July 2nd, 2009 at 1:46 pm
I love it! I would definitely go with this one. Because your perfumes are so closely associated with an image in your mind, Andy, this one sums you up as a perfume artiste the best. The great visuals on the leaflet, I believe, will drive that home.
To a smart buyer, after smelling your luscious scents and gazing at your leaflet, they should realize that you make a nonverbal statement that what you are all about is the prize inside, not the fancy-shmancy “container” without having to actually come out and say it specifically. This leaflet is more “you.” So I give this one 2 thumbs up! :)
July 2nd, 2009 at 2:38 pm
Hi Andy, for what it’s worth, I also like this one better. It’s about simplicity, emotion, beauty and everyone, even people new to your perfumes, can connect to these beautiful visual images and dream about your fragrances. Very nice! Have a great day.
July 2nd, 2009 at 3:28 pm
This one is better. I liked the other one well enough, but this one draws you in more fully, is less “in your face” and fits better (IMHO) with the feel of your wonderful scents. I’m so pleased to see that you have highlighted L’Air du Desert on the front!
The color is also a knockout on this one, and that hints at the lushness of the scents, which are to my nose very saturated and layered.
Perfect!
July 2nd, 2009 at 3:39 pm
Wave your banner - the colors and photos are GREAT!! :-) Go for it!!
July 2nd, 2009 at 5:10 pm
Two fine flyers, IMO. The second is more conventionally attractive; the first (yesterday’s) more interesting. I prefer the first, but the second probably has broader appeal (as this thread might suggest).
July 2nd, 2009 at 5:15 pm
You know Andy, no amount of coffee was sufficient today to clear my mind.
I believed that the leaflet you showed us today, was only about Une Rose Chypree.
Therefore I was surprised that you came up with camp fire and in the spit second after reading this for the very first time, I thought about the scent of roses and the smell of campfire… somehow concluding that the latter would completely overwhelm the scent of the roses.
Then I got it for it was about you and all your work previous to Une Rose Chyree.
Sigh,
maybe I should make you coffee instead of trying to comment so early in the morning ;-)
Marianne.
P.s. I sprayed Une Rose Chypree on my forearms and again it is like a perfume from ancient times, remnants of perfumes from long time ago rediscovered in very old palaces.
July 2nd, 2009 at 10:19 pm
Uh-oh, I’m going to be the naysayer here… I really like “fragrant dreams … of roses and campfires,” but “places and flowers” strikes me as kind of … blah. The phrase isn’t poetic or evocative to me, and it rings hollow, like “circles and cubes” or “cars and buildings.” Just one random commenter’s reaction, however — feel free to ignore!
July 3rd, 2009 at 5:48 am
Hi Andy,
Agreed that a word other than “places” would be better-and thinking of it you mention roses on the next page so flowers is a little redundant.
Maybe on that first page you don’t write anything and let the visual do the talking.
The “fragrant dreams…of roses and campfires” is wonderful on its own in the center.
July 3rd, 2009 at 7:19 am
Dear Marianne
I know exactly what you mean. I do the same now: Writing with little coffee in the brain.
You know: the picture of the rose in the draft flyer is actually as special breed (I do not remember its name), which is very rich in Phenylethylethanol. It smells heavenly.
July 3rd, 2009 at 7:21 am
Dear Jen and Natalie
it is quite interesting to see: The W.-factor and me were thinking about places too. Wondering and feeling that it was just not 100 percent right…But this we’ll manage…
July 3rd, 2009 at 7:22 am
Dear Hotlanta Linda
Hmmm … are we already there? so far that was fast and easy…. too easy. But there is still text to deal with :-)
July 3rd, 2009 at 7:24 am
Good morning to you, Ben
Thank you. Indeed, I should make two leaflets. And depending on the occasion I can show the one or the other…
July 3rd, 2009 at 8:18 am
Good morning again!
Well, I see..this second flyer has certainly done it (those photos!!)! I repeat that I still like the idea of the first one (very much indeed!), so I’d agree with doing two kinds of flyers..:) That phrase about the flacons is just too cool to not use it! But really, both ideas are soooo different, but sooo good!
I’m not too unhappy with the “places and flowers” thing..well,don’t know..someting like journeys and flowers? Or maybe a synonym (a bit more poetic) for “places”?
Oh,and..yesterday was Chyprée day! I like it veeery much,specially the drydown( some vanilla in there?)…but I must confess..with L’Air it was really love at first sight (smell)! But I do know..Chyprée works better with less heat (L’Air,strange as it seems, works perfectly well on hot days..even if it’s not exactly fresh..hehe!)
Have a great day out there!
July 3rd, 2009 at 8:47 am
Andy, I really like them both. A smile spread across my face reading “I don’t care about flacons…” (please, only three dots in an ellipsis, you used four, naughty, naughty! :) ) and the layout was clean, crisp and simple with some beautifully placed bleeds.
Then you go away and produce another one even more stunning!
I lean slightly in favour of the second one, for very different reasons. The colours, the placements, the simplicity, the honesty and the elegance. It sums up you and your perfumes beautifully. Can’t fault it.
You did it all in Photoshop? Have you considered InDesign? InDesign is much more flexible and powerful for doing layouts. It has much better typographical controls and better support for printing bleeds and slugs and multi-page documents. Just a thought. I use PS for all the photo editing, then simply place it into InDesign and add the text. Much easier for doing different versions in different languages too!
Can’t wait to see the final result! Fantastic so far!
July 3rd, 2009 at 9:27 am
With regard to Natalie’s comment, I’ve tried to come up with something replacing the “Places and flowers”. Thus I would suggest to include another important part of the fragrances by writing “Whiffs of spices” instead.
July 3rd, 2009 at 12:15 pm
les Histoires des fleurs et epices
July 3rd, 2009 at 1:34 pm
Wow! How much interesting things you’ve created! I had no chance to read your blog for 3 weeks (went far away to vacation) and now I’m back and see that you were not lazy these days! Congrats!
July 3rd, 2009 at 2:44 pm
Dear Andy, the flyer looks really good! I love those vivid collors which are attracting the eye and the middle pages look very poetic, still I would like to second Natalie. “Places and flowers” sound a bit static. I don’t see flowers on the cover of the flyer, and the written note somehow looses the relationship with the picture on the cover. Well, it’s just my humble opinion…
Regards,
Laura
July 3rd, 2009 at 3:40 pm
Wow Andy, this is a lot of work for you..;-))
If you really would want it then some alternatives for “places and flowers” may be:
“Breathing places”
“Being in places”
“Living in places”
You have a wonderful weekend!
sunny hugs,
Marianne.
July 3rd, 2009 at 4:51 pm
I really like it. It’s poetic without being cheesy. Well done!
Your flyers are always nice and if you print it on the glossy paper that you print your samples flyers it should look smashing with those gorgeous photos.
July 3rd, 2009 at 5:22 pm
Andy — fantastic flyer. I like the play on words of the first flyer, but since you are speaking to an international market with your work, the second (more visual) flyer will serve you better. I love, love, love the photos–so emotional, so romantic, so poetic–everything that your perfume is, summed up in a picture. PERFECT.
All best wishes and good thoughts as you continue to create,. xo Julie Ellen
July 3rd, 2009 at 9:37 pm
“Journeys with flowers…“
July 3rd, 2009 at 9:52 pm
oohhhhh hotlanta linda, I love that - “journeys with flowers” !!! :)
July 4th, 2009 at 2:24 am
there are perfumes that have beautiful bottles…
…and then there are bottles that hold beautifull perfumes this sentimentn was echoed at Some think a fancy bottle (or flacon) is essential…
what’s essential to me is what’s inside
or
what’s essential to me is the essence inside
The essence of a fragrance is not the bottle
It is what is inside the bottle
that is what I care about
Perfume bottle collectors pass me by
because I only really care about what is inside
“Fancy bottles are very nice … but I care more about what’s inside them.â€
AN AMAZING EXAMPLE (SHE RUNS TO WIKIPEDIA OF COLLABORATIVE INTELLIGENCE)
FRAGRANT HUG TO ANDY AND BRAVO AND BRAVA POSTERS
July 4th, 2009 at 7:16 am
Hi Andy,
Thanks for your reply. And I am having a sunny day! I think it’s about 30 C degrees here.
First of, ofcourse I’m just one person giving my opinion, and like somebody else stated today, you can’t satisfy every person.
And with this sort of things I deffenitly believe that one should go with their instincts. You must have the right feeling with how you want to promote your products.
I just saw the second(?) draft and I find it much more appealing, but more distant, so I thought a mix of those two would be great. Then I read you still like to use the ‘…I don’t care…’ sentence. I think in this layout that would be so much better. Like you said, the first one might be to cool.
Though a little bit more white in there and something with the ribbons you use to line it up with your packaging? I love total and outlined marketing.
I think the packeging you use is a great ’starting point’ for your flyer. Then you make your statement even more for your choice of packeging in my opinion. Why go with something new instead. Looks like you already did something like that with the desert picture.
I’m am a succer for nice things, being a bit of a girly girl, but I’m defenitly with you on the issue of packeging being overdone and thus making the product more expensive than it has to be (not to mention how the environment is needlessly suffering from it). And that the fragrances suffer in innovation. (the great bottle, plane scent issue for me) And I love that your perfumes are still affordable. So even though they don’t look like I would like them to look, I support your choice in this.
Yesterday I stated not to buy anything for two months on the SLOW DOWN… thread on the forum board on Fragrantica (I’m LiLaScents on there), since my expances in perfume are way over the top, but after that, I’m deffinitly going to get my hands on those juicy apples by ordering your samples. I am very curious about your perfumes. Until then, I’m going to maximize the enjoyment of the ones I already own.
I love being able to follow some of the creative process in your work.
Wish you a sunny day too.
linda
July 4th, 2009 at 9:26 am
Hi Andy, I also like Hotlanta Linda’s word “journeys” instead of “places”. “journeys with flowers” is also really nice…but then you might need to change the image of the desert which would be a shame–or you could add a photo of a desert flower to the image to tie it together. Or maybe the first page could be “perfumed journeys” which is more general. At any rate, what ever you do please keep those images—they are stunning! Have a great week-end!
July 4th, 2009 at 11:07 am
Looks attractive, Andy - I do like the colours and lovely image. Goog format as well - not a common A6, but still a scale of A4 - easy to keep.
Andy, I still think that a question would be better on the front page like “Do you know where the/my fragrances come from?” I’d consult an Italian first who might suggest you what question would better fit Italian language here.
Your idea of sentences continuing each other on different pages is still lovely and it’s a kind of your style - please, keep it.
Wish you strength, inspiration und die Ausdauer :o)