Tauer Perfumes



tulips on the go

March 5th, 2015

The coming days will be getting nicer and warmer from day to day and probably busier from day to day, too. But that’s going to be ok. I just need to ramp  up the production of some scents, air du désert marocain is one of them. And in case you are interested in a nice concise review: There we go. Here’s the link to Victoria’s post on her EAUMG blog. Enjoy!

And as I will be sort of busy, there will not be too much time for painting and playing. Which, again is going to be ok. The more time I have for painting the less things turn out right anyhow. Most of the time that is. Yesterday, there was the watercolor class again, and we got into tulips. I ended up with 8 different takes, different techniques, and trying to bring out different aspects. Or better said: I was trying and the paper had its own plans.

I picked one of them for today’s post: slightly faded colors, totally wet, with one tulip being almost black. The “tulipe noire”. Not that it was planned. But once it was there, it was ok.

Ten years ago, I was working on the formula of air du désert marocain, and presented the finished perfume some when in September the same year. What follow next was not planned at all. Back then it was a game really, with some serious background, but I took things very lightly. Air du désert marocain was not born out of necessity, but rather happened because the time was right. But once it was there, it was ok.



cheating and roses

January 20th, 2015

Today’s picture shows you what we did the other day in my painting class, we were all invited to cheat: The goal was to learn seeing behind the complexity of things. BY….

1. tracing the motive of a picture with a pencil through transparent paper. The original was a postcard size complex motif, like the Brooklyn bridge.

2. putting the original picture away, and -using the traces on transparent paper- sketching freehand the motif, reducing its complexity further, by looking for simple lines and shapes and forms and contrasts.

3. adding color and looking at the result.


I have my rules when it comes to painting. One top rule is: No tracing, but you always paint free hand, to train my eye hand brain coordination.

The same is, by the way, true for my way of creating perfumes. There are formulas that you can get, IFF, for instance, has demo formulas somewhere on their site. like this one here, for a gourmand accord, with 24% musk and 12 % Timbersilk, aka Iso E. Quote often, I get questions from perfume lovers who want to start composing, asking for formulas to learn. As tempting it is: I don’t think it is a good way of finding your way in and out in perfumery. Not good for your nose-brain coordination, and benumbing your imagination.

In the painting class, we only used the tracing as a trick to get around the complexity and learn to see through all the little cables and windows and complex patterns, learn to identify what matters and how to use it to compose a picture.

A smart trick.

I guess the same trick works in other fields. Like business, when it comes to complex marketing questions. Add a filter that blurs the data, that just lets the important stuff shine through, like “we make 50% of our turnover with one product” and move from there on. Or it might work in private life, or …

Thus, the bottomline of this post: Sometimes we are allowed to cheat. And maybe, maybe even looking at demo formulas in perfumery might be ok, just to see the bigger picture of how things are done.  Although I am not sure about that. The danger is imminent that you end up with a copy of a copy of what everybody else does. The same is true for using bases from industry, by the way, like rose bases where industry does the rose composition for you. Easy, but without little learning effect.

Talking about roses and in order to finish this all up: Here’s a link to a great piece of writing on Scenthurdle  about Andy’s roses, in comparison and from an interesting perspective, without going into any details: Like my rose perfumes traced through transparent paper. I really liked that piece of writing.


writing down ideas

January 12th, 2015

It is about time for a new post here, after the most relaxing weekend imaginable and a ping-pong weekend jumping into spring mood on Saturday and winter’s icy grip on Sunday. Imagine: I was having a coffee on Saturday, sitting outside in the sun, wearing not much more than a light hoodie. And Sunday saw me jogging through snow flakes. The transition: Stormy!

So… the weekend was great as I tried very hard not to work and only answered some emails and did some paper work. The rest was sport, cooking, painting, fiddling with perfume formula and getting comfortable with some xml and phtml files in magento. Magento is the software running behind my website, tauerperfumes.com, the shop basically.

Yes, handling smelly things is not really work. And looking into xml files is neither. And “work like work” often does not feel like work. I don’t know why really, but there is this joy of doing things, down there at tauerville; and be it just the joy that I can pile up boxes, getting them ready for shipments, and then have the shippers coming by, loading them up on the truck, leaving me with free space. It always feels like “Ha! and now I have space to do this, or that. ” Like doing a quick sketch. Or write down a quick perfume idea.

I made it become a routine, trying to have a pencil and a piece of paper next to me, all the time. To write down ideas (and discard them later), or do a quick sketch when there is time, like waiting for the water to cook in the kitchen. Some of my best ideas happened like that.

Like Sotto la Luna. Or Rose flash. Or today’s illustration. By the way: Gardenia sotto la luna was featured in Basenote’s discoveries of 2014 list (thank you!). And I am all flattered because: I think, well… these days, coming up with something new and fresh that stands out is not easy. Anyhow: Today’s illustration shows you actually the second rendering. The first sketch with an ink pen was indeed done while waiting for a minute or two in the kitchen. The second one (the picture today) was done the next day, using water colors, while waiting for the weather to clear up for jogging.

And, yes, this is not me…



before I leave: Now Smell This read for you

October 17th, 2014

Before I will leave for Turin, leaving stormy Zurich, for hopefully sunny Turin, I have a read for you. Not too long, but interesting and nice, at it puts things into the right context: Please visit Robin’s Now Smell This blog (click here) and follow her thoughts on Gardenia sotto la luna. And feel free to share your thoughts there, not here.

Does she love it? No, not really super mega enthusiastically. But that’s ok. What I love about this particular review: It puts this fragrance of mine in the proper context.

I feel understood.  This feels good.

And now: Off for Turin. Talk to you soon again. Have a great weekend!



five shades of Rose

October 10th, 2014

Here’s a great post written by Raluca, on Fragrance Daily, about my roses, titled “Five Shades of Rose from Andy Tauer“.

On of the roses featured: Rose flash. Raluca describes the Rose there with these words (and more) “has a concentration of 20% and is by far the heaviest and sweetest rose Andy has ever made. The composition is dominated by a noble and highly concentrated rose absolute which literally blasts on my skin. A delightful embroidery of sweet nuances floates around the majestic rose, adding him shades of peach, amber and a warm Bourbon vanilla bed to rest in the base”.

I invite you to follow above’s link for the full article. It is very flattering.

Thus, today’s picture: The print-ready picture of the label that I created for the Rose flash: Very simple, and with a lot of information that needs to go on there. Although Rose flashed was not sold in Italy when I offered it: I prepared the label with all the information necessary to do so, if I ever want to offer it in other markets. In a sense, it was a test, whether I can put everything on there… If I ever go towards high quantities, I might always do a label that can be unfolded.

I have not made my mind up what to do next, though. Because: Right now PHI-une rose de Kandahar sits on top of my priorities. This rose de Kandahar was also featured in Raluca’s article: Enjoy! Next week will see me providing a few more details what happens with PHI -une rose de Kandahar here at tauerville.

Thus, this is the cliffhanger for next week.

Ah, and yes, if you are flying SWISS the next days/weeks: Make sure to check out the on flight magazine. There, on page 5, you find a cool picture, of Pascal, the shop owner of Medieval art&vie, where he sells my scents in Zurich. I will fly in November, but I guess by then this edition which features Zurich as destination will be gone and replaced already. And here’s a cut out of page five… Enjoy your Friday!



COLOGNE du Maghreb

June 18th, 2014

Today, after me packing more Colognes in tauerville yesterday, a word on the Cologne du Maghreb, and an illustration of the cologne flacon, as seen in the factory yesterday, digital.
Sooooo…. the cologne: First a couple of links pointing to reviews. Have fun reading about summer bottled!
Gaia Fishler at The Non-Blonde
Jodi Battershell of Fragrantica
Samantha at I Scent You a Day
Vanessa at Bonkers About Perfume
Kafkaesque at Kafkaesque
Grant Osborne at Basenotes
Lucas at Chemist in the Bottle
Mark Behnke at Colognisseur

You see: We did some promotion there. Or better said: We offered samples to bloggers. More reviews are to be expected. When I send samples, I never ever demand that bloggers write, nor that they write positively. I wish so, of course, as we all do not like to read unpleasant articles about our creations….

I mention this, as I was thinking about the cologne as a perfect example of communication, and communicating or not and what happens if you have a product in a store, and what not.
The cologne du Maghreb was for a long time in two stores only. I offered it two, three years ago, as test, and as there was some demand. I did not offer it on my store, nor did I promote it really. Although, don’t get me wrong: I think it is one of the best cologne out there on the market, whereby I mean  REAL colognes, not perfume camouflaged as cologne. This cologne comes at a concentration of 4%, all natural, handmade, in low numbers. Of course, I am totally, 100% biased and not fair. Anyhow, it is a wonderful product for a great price, really, yet this was and is not enough. (you remember the 4P: Product, Price, Place, Promotion). Assuming that the place was right, it was Promotion that was missing. It needed help. Promotion. People talking. Perfume lovers chatting about it. The press publishing (we can dream, can’t we?)….

The days when the circle of niche (artisanal, indie, whatever) fragrances was small enough that the pure existence of a scent was enough to make it known, to automatically have the word spreading, these days are over. In a sense, 10 years ago, there were exceptional circumstances, of a market emerging, with consumers being on the alert.

Promotion, of course, means much more than sending samples to bloggers. Like said above: We are talking about press, pictures, and and and. The goal: Getting out of the corner.

And this is the end of my post: You know, sometimes I fall into a state of stasis, when I see how much money pours into promotion by brands, be they niche or not, and what effect it has. It is brainwash money. Used very effectively, coming with the desired result. Like an article in the NY Times, about that everybody seems to talk, highly agitatedly, without realizing that it actually is just a perfect marketing piece for a larger store chain and their new fragrant products, repeating facts that were like that since always as news

Here, being niche in a niche in a niche, I can’t really do that (pour money), but at least we can try to be smarter. Although: Not easy, really.


Why I am optimistic for brick and mortar

May 29th, 2014

Today, here in Switzerland, is a holiday, and all the shops are closed, and we got time to read. For instance: This interesting review of my Cologne du Maghreb, by Lucas, running the chemist in the bottle blog. And, if heading over to the chemist in the bottle: Make sure not to miss my interview there (including a cool picture that I did in the factory), and you might want to check soon again Lucas’ blog, for …well,  surprise, surprise !

So, there we go: Shops are closed, except for the online shops of course!

Shopping Online: Bigger and bigger.
Here, we did not shop a lot, lately. A few its and bits. And, to be frank, what I shopped lately I did online. Although I am downtown almost daily, I got tired of stepping into shops expecting the usual scenario; sales “assistants” that are, well, not a lot of help, bad air, too many others. You get it. I am not alone: My friends shop online, too. During the day or night, when they feel like it, not when the shops feel it is time to open their runways. Here in Switzerland, shop opening times are still somewhat regulated.

Service levels: shrinking.
And (public) service in Switzerland often stops in the afternoon, like yesterday: Although yesterday was not a holiday, but today, the Swiss Post decided to close their doors at 4 pm instead of 6 pm. On regular days they are closed between noon and 2 pm: And yes, this is exactly the time when most working people would have time to head to the post office.

Logistics: changing.
Yesterday, in the news, the Swiss Post happily announced their increased investments into offering an order fulfillment service for e-commerce, while I stood before closed doors at the local post office. (On a side note: Unfortunately, the Swiss post does not transport dangerous goods, such as perfumes, any more. It is one of the biggest obstacles for me running my business here in Switzerland. And ultimately, I might have me move part of my business out of Europe/Switzerland.) So you see: I find it all very confusing, and cannot but realize a big gap between how people shop and what shops do about it. Like many service providers, the post, and shops are in for troubles with commerce going digital, more and more; the ecommerce logistics is a cold side of the business and there is zero client relation building there.

Shops losing their core asset: relations with clients.
Online, building relations is much harder. Like in the newspaper the other day: In front of the computer it is rather lonely, and unsensual. You can’t touch the other, can’t hug, can’t smell the other person; what you smell is your own socks.

You can buy perfume online: I did it, others do it. But here is the thing that I realized when in Rome. As perfume is so incredibly sensual, emotional, personal and in need of the material manifestation before your nose: Brick and mortar stores selling perfumes are in an almost unique position. If they do it right, their business will continue to thrive, independent of what other brick and mortar businesses might lose towards online.

Looking over the rim of my coffee cup: It might well be that the more promising future for real artisanal low volume high quality independent perfumery is not online, but physical. Brick and mortar. The real thing. Because there, and midterm maybe mostly there, small enterprises and artists find their chance to proof that they are different, to build relationships with clients, to speak to clients and being heard without having to shout. Online, they might be washed away by an avalanche of money, brands, products.

I don’t know, really, but we will see. But I am optimistic for many little brick and mortar stores, here and there.

Today’s picture: scent strips on a chair, seen at the Smell Festival in Bologna






visiting Paris

March 22nd, 2012

It is spring and the world looks different. More colorful, and warm and sunny. Wonderful. Soon, the world around me will also look different because I am on my way to Paris, where I will attend the big, BIG, official shop opening of Jovoy, THE niche store in Paris these days. I hope that I will meet a lot of perfume loving French there and I can’t actually wait to see the new shop. I visited and was shown the premises before Jovoy moved in and I can only guess how glorious it must look now.

Thus, this will be an all exciting trip. A short trip, though. I am back 48 hours later, and will have to continue there where I stopped yesterday: Bottling and packaging more Miriam, Tableau de Parfums.

Before leaving, I want to share a video with you.  Click here to view it on my vimeo channel. I got the chance to talk to Al, Streetscents Al. He told me how everything began and where he is heading. And he got the chance to smell Loretta, the second fragrance from Tableau de Parfums, scheduled for release in September /October 2012. A pre-release of Loretta is available as part of the Kickstarter campaign (hurry up, it ends March 29) supporting Brian Pera’s film ONLY CHILD.



a Miriam review on Muse in Wooden Shoes

November 2nd, 2011

The first thing I read this morning was a review. Carol who runs the Muse in Wooden Shoes blog  posted a review on the scent Miriam,  and what a review! You find it here, following this link to her blog. She put the scent into the context of  Tauer and the movie Woman’s Picture by film maker Brian Pera. Her review ends with the words “Wearing Miriam feels bittersweet and emotional, tender and wrenching and beautiful. It smells like a memory of love to me, and I will cherish it.”

Miriam is a fragrance, that I created based on a fabric of emotions, pictures, scenes, reflections, all seen in the portrait “Miriam” of Woman’s Picture. It is a mirror of what I felt when watching and how I have seen this movie story that Brian tells us. Reading this review on the blog a Muse in Wooden Shoes, I feel very understood. This is a wonderful way to start a day.

I guess it won’t get better today. Thus, I stop writing here and make sure that I get those parcels out. Enjoy your day!



funky and more

October 31st, 2011

There we go: finally I could leave tauerville for a few hours, leave the boxes and bottles, and have time on the computer to write invoices and mails. But before I do so:  Here’s  a treat for you that I share with greatest pleasure. A great article in funky layout with serious text on a project that is dear to my heart: Persolaise discusses Woman’s Picture , Tableau de Parfums and what Brian Pera, the Memphis based movie maker, and me are doing there and why. Persolaise does so in the UK Esprit Magazine.

And I sure love the layout. Thus, if you want have a closer look: I uploaded a copy and leave it on the server for a day or two. Here’s the link to the 1 MB jpg.(loads slow, sorry for that….)