Tauer Perfumes – Blog http://www.tauerperfumes.com/blog Official Andy Tauer Perfumes Blog Thu, 26 May 2016 05:49:09 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.2 working on a couple of new products and welcoming goodies back in stock http://www.tauerperfumes.com/blog/creating-scents/2016/05/working-on-a-couple-of-new-products-and-welcoming-goodies-back-in-stock/ http://www.tauerperfumes.com/blog/creating-scents/2016/05/working-on-a-couple-of-new-products-and-welcoming-goodies-back-in-stock/#comments Thu, 26 May 2016 05:49:09 +0000 http://www.tauerperfumes.com/blog/?p=5362 I have just sent out the latest Tauer Perfumes newsletter, as always with sweaty hands, worrying that I made this one big mistake and that I sent off a newsletter that goes totally wrong. Well, it can happen, and just the other day I got a newsletter from a company with a big, inconvenient mistake in there. So far, mine seems to be ok.

The news in the newsletter: Rose chypree, rose vermeille and Carillon pour un ange are back in stock. Hurray!

And also in the newsletter: For a limited time I offer them with free shipment (USA, CH, DE, FR, Austria… what’s the short code for Austria?).

And I offer a complimentary discovery set with purchase. And those clients who forget to order a discovery set: I send one following my guess what might fit.

So, I am sort of having a hurray! moment.

And: I just signed a contract with the Swiss Post, closing the “deal” with them, getting better shipment rates, allowing me to ship products that I could not so far, like soaps or other fragrant goodies, simply because of the shipment costs. (I am not talking about full bottles of alcohol based fragrances, though. There I am working on an alternative solution, again with the post, but this needs more thinking).

Anyhow: If I am not wrong and got it right and all…. I shall be able to ship things like perfume in a soap, or super fragrant body oils which is super exciting for a couple of reasons.

I find body oils totally exciting as contrary to water, a smooth , right oil base can be the perfect carrier for fragrances, in a peculiar way holding the perfume back and at the same time releasing it slowly, smoothly, over hours.

For me, the focus is on the perfume side, and I would never (I think) do a pseudo cosmetic oil that pretends to make miracles happen. I have been working on the idea for quite a while and came up with the decision that the core of any perfume in oil must be:
Free of parabens, free of antioxidants, free of phtalates, free of any other stabilizers, no cheap oils that you usually find in body oils, such as sunflower, or refined coconut oil.  What remains: There is actually not much choice but using jojoba oil which actually is not an oil, but rather a wax. It comes naturally with vitamins, such as vitamin E, it does not get rancid, is stable for years (hence no antioxidants needed) and it is a perfect moisturizer.

It’s handicap: it is not the cheapest of oils, especially if you insist on cold pressed high end quality.

Anyhow, I like the idea of being able to ship small bottles of this and little boxes of that, where I can bring in my competence, which is creating fragrances, and at the same time go in a slightly different direction, serving my fragrance loving friends and customers better and directly.

Right now, I have signed the contract with the post. I wait for simple 50 ml size bottles to bottle a first batch, maybe I will do some more bottle experiments, testing the market, started thinking about a label, and about a price that I should ask for a perfumed body oil that runs in my fragrance excel as “rose delight”.

Pricing is always so difficult.

And I need kind of a branded approach to it, ah well… we will see.

Next step: Shampoo. Ha! Just kidding. Although… I have never come across a really good rose shampoo.

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always trying to be better http://www.tauerperfumes.com/blog/marketing-and-branding/2016/05/always-trying-to-be-better/ http://www.tauerperfumes.com/blog/marketing-and-branding/2016/05/always-trying-to-be-better/#comments Thu, 19 May 2016 07:08:02 +0000 http://www.tauerperfumes.com/blog/?p=5359 Today’s little picture shows you a shipment that is on its way today and an idea of how to better pack a full bottle order.

First, there is a discovery set in there that I ship complimentary with a full bottle order. The discovery set can be added by shoppers to the shopping cart and the shop gives a discount for the discovery set’s price.

Then, and that is new, I printed out one of my aquarelle pictures (I just picked one to test and see) and used this A4 sheet of paper to pack a full bottle packed in the tauer tin box. At the bottom, there is a “thanks” label. The A4 sheet of paper works perfectly and I think the packed perfume looks nice. It’s a special touch. Just from an esthetic point of view it looks nice.

Next: I want to come up with an A4 picture, maybe a collage of pictures painted by Andy, flacon pictures, logo, a core statement etc, to give a little overview in picture form what tauer is all about. I feel that this is important these days of too much of too similar.

Also next: I will have a meeting soon, with a representative of the Swiss post, trying to find a solution for my shipping problem into the EU, not Italy, but Germany, France, the Scandinavian countries and maybe a few countries in the eastern part. We will see…at least we try.

It feels  a bit like Avis here ” we try harder” :-).

 

 

 

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playtime creations http://www.tauerperfumes.com/blog/creating-scents/2016/05/playtime-creations/ http://www.tauerperfumes.com/blog/creating-scents/2016/05/playtime-creations/#comments Tue, 17 May 2016 06:22:32 +0000 http://www.tauerperfumes.com/blog/?p=5355 Today’s picture is a quick photo that I took in the airplane while landing at Zurich airport 8 days ago. In the row in front sat a boy who could not wait to get down, got a bit nervous, too and the toy bear/mouse/hedgehog was jumping forth and back and together we watched the ground coming closer.

That’s what kids do.

We adults watch the ground and worry about the pile of paperwork waiting in the office or try to figure out what laws of physics allow this miracle to happen right now or we juggle sales figures in our head and think hard how to come up with the next big thing.

I am pretty sure: The more we plan the next big thing the bigger the chances will be that that we will fail. Except -maybe- if we are a brand like Chanel with a gigantic marketing budget that allows them to render aqua banalis into a big blue success. Big things happen, and when creating perfumes, big things can rarely be planned, except you have the resources to really push things.

And to create a big perfume: This cannot be planned, too. Like in all other creative fields: It needs a good dose of little boy play time. Not only, as at some point the lines need to be put together and even the most creative ideas need “reason, sense, intellect” to materialize. I feel that this is one of the most amazing facts in the industry : Even after 100 years of perfume creation not even the biggest brands can tell what will sell and what won’t. Amazing.

Of course, it is not only the perfume by itself: Other factors such as packaging, colors, names and and and play an important role, too. Think about all the launches of the last years and judge for yourself: How many of launched fragrances are still there? Not many. Fascinating.

And, by the way: Totally ok. As a creator, I do not feel that everything that I create needs to stay for eternity. The act of creation and presenting it to the world might be enough.

Finally, I think that I have to admit, that some of my best fragrances came out of the blue, without me thinking too much about them, playtime creations. In that sense: Happy playing everybody. I will do so later today. First: Serious adult business with shipments and logistics and all.

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quick harvest http://www.tauerperfumes.com/blog/marketing-and-branding/2016/05/quick-harvest/ http://www.tauerperfumes.com/blog/marketing-and-branding/2016/05/quick-harvest/#comments Thu, 12 May 2016 06:55:52 +0000 http://www.tauerperfumes.com/blog/?p=5352 Today’s picture shows you some radish, growing on the veranda in a box (urban farming sort of). Radish is growing already at 5°C and it is one of the easy and fast growing treats that basically always comes, in small space and rainy weather, and with minimal interventions needed, except maybe for regular snail checks.

So we are having radish these days with the daily salad and I love it.

A quick harvest and reward.

I wish in perfumery the harvest and rewards would come equally quick and easy. Well, it doesn’t. Having said that: I am blessed, having started 11 years ago, I can harvest some fruits there, too. Impatient as I am: I learn on a daily basis that in business it takes years and years and even more years to get to a point. And crafting perfumes, learning to create them, takes years, too. I got an email the other day from a perfume lover who -like so many – wants to create perfumes, too. Asking for help, because after 2-3 years the creations are not there yet.

I will not help, of course. It is not my job and if I would start helping, I could spend the rest of my life helping others. A lesson that I learned and, as I always say, when you start asking for help you have already lost. There are technical aspects: For these books exist. And there is the creative space that you need to wander and find your way and there is nobody who can help you there; except you aim at following somebody’s path and copy/paste what has been done before.

Anyhow:Creating perfumes is an ongoing challenge which is nice as the learning never stops. Learning does not stop when building a brand either. Everything changes and we all need to adapt. Adaption can mean many things. We all will witness these changes in the coming months and years. We will see brands and stores vanishing, more perfume appearing and disappearing in the same year.

In LA, at the Institute of Art and Olfaction event, I was asked by a perfume brand owner: “What do you think is the next big thing in perfumery (in niche)?”

I answered: Estée Lauder.

My answer was answered by a big question mark. Like “what?”.

Finally, I got something like “oh there must be more and there is so much happening and there is so much room for niche and all”
(You know… the usual self motivating niche speak).

“Nobody cares what’s happening there”, I answered. And I continued for myself (sort of):And there is no room left because Estee and a couple of others fill all the shelves. No room left.

Like I said above: I am blessed and very happy. But at some point, I figured it is time for some honesty.

 

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what a trip that was http://www.tauerperfumes.com/blog/general-thoughts/2016/05/what-a-trip-that-was/ http://www.tauerperfumes.com/blog/general-thoughts/2016/05/what-a-trip-that-was/#comments Wed, 11 May 2016 10:40:39 +0000 http://www.tauerperfumes.com/blog/?p=5349 I am back from my trip to the US and what a trip that was.

I was in Chicago, for an event at Q Brothers with the lovely team there.

I was in San Francisco, for an event at Tigerlily with Antonia and it was fantastic. I gave actually a speech and that was super fun.

You can watch it here on Youtube.

And I was in LA, attending the Institute of Art and Olfaction awards ceremony, which was fun , too as I was one of the final judges there. But, yes, my lips are sealed about my own judging. The awards ceremony came with some Hollywood glam and I loved it!

And I was in the desert, for two days only, but still: What a treat. A lot of flowers were still in bloom, especially along the washes and during many hikes I painted and sketched the desert. Wow.

I admit it: It was a bit stressful at times, you know: Traveling by plane is not really fun anymore and one fine day we might all have to get totally naked before we can enter a plane. But overall it did so good to go out and meet clients and Tauer fans and see something different than the four walls of my little factory. Now, back in Switzerland, all my orders with delivery put on hold because of my absence, are pouring in, palettes of stuff. Like for the next production run of Tauerville in the US. Yes, the bottles come to my place from France, and before I forward them by FedEx air cargo, I inspect them and make sure that all is allright. In the end, it does not cost more than to source them from Europe in the US. Funny, really.

The next production run there will be for Vanilla flash, a scent that seems to be low in stock all the time.

If you haven’t tried that one yet: Go for it. It is an amazing fragrance. That’s what I thought when the stock of Vanilla flash fragrance oil came in from my Swiss supplier of Tauerville fragrance oils: I always get a 10 ml bottle to check the quality and smelling the pure fragrance oil of Vanilla flash is … well: Almost an extraterrestrial experience. This is a scent I am really proud of.

The next days see me hopping here and there and collecting more goods that I need to ramp up inventory in Zurich. For autumn and beyond. Exciting! I need to talk a bit more about what’s coming. I will do so in the next week(s).

Today’s picture (© Q Brothers) shows me sniffing a customer’s wrist in Chicago.

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last minute preparations http://www.tauerperfumes.com/blog/general-thoughts/2016/04/last-minute-preparations/ http://www.tauerperfumes.com/blog/general-thoughts/2016/04/last-minute-preparations/#comments Wed, 27 Apr 2016 04:07:28 +0000 http://www.tauerperfumes.com/blog/?p=5345 Sorry for not talking too much lately. I was busy filling the tauer factory with stock of some goods before I leave for the US for a trip that will bring me to Chicago (Q Brothers), LA, SF (Tigerlily) and back to LA again for events. In LA I will be attending the Awards ceremony of the Institute of Art and Olfaction. So cool! So the last few days were pretty busy.

The trip is one I am actually looking very much forward too. It is a long time since I was in Chicago. And coming back to San Francisco, even when only for a day, is always great. And LA is cool anyhow.

It will be a tauer perfumes week, that’s for sure. Hence, today’s picture. The Tauer Perfumes tin box.

When back from the trip, it will be time to plant out the tomato seedlings (if they survived) and a couple of other plants that I grew from seeds successfully so far. And I will have to start producing perfumed goods for the upcoming holidays, the X-mas holidays. I ordered a lot of stuff and when back from the US, my tauer perfumes factory will start filling. That’s the plan. What will happen… well, you never know what you gonna get.

 

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clean zones http://www.tauerperfumes.com/blog/making-of/2016/04/clean-zones/ http://www.tauerperfumes.com/blog/making-of/2016/04/clean-zones/#comments Fri, 22 Apr 2016 06:37:18 +0000 http://www.tauerperfumes.com/blog/?p=5341 Spring greetings from Zurich, using a photo that I took yesterday in the factory. I found the flower (dandelion) when taking a break, on the road, picked and forgotten. So I took the flower up to the factory room and fooled around with the phone and fruitchouli flash. Doing so, I realized again how important pictures are. A take home message for every day.

I have a couple of ideas there and I would love to start using a picture world for Tauerville that goes beyond what I have done so far. Tauerville, well…, it’s a place where I can go a bit wild and try new ideas, working on cliches, serving them, too (if I feel like it) or swim to shores that are new to me. Maybe, in that context, we will see “sex on the beach, eau de toilette” in tauerville one fine day with a picture world that will bring in the facebook censor. This censor comes in actually pretty fast.

I was born and raised in the sixties, am a boy of the seventies and a man of the eighties. And, maybe hard to get for folks that are in their twenties and thirties: I am amazed how prude and Victorian “we” got in some areas. There’s a lot of super clean zone out there, and this in a context of an oversexed society. Kind of odd and amazing. In perfumery: The same. Everybody seems to want the “beast” but reaches out for iso E and buys clean.

Anyhow, I have a thing with pictures and could spend hours just looking at them. I find pictures very inspiring, too. Often, I see a picture and there ‘s somehow a direct line to my perfume formula cubic centimeter area in my brain that says: Ah… another perfume!

This morning, I watched a bird, quite early in the morning, a “turdus merula”, common blackbird, picking what it could find to build its nest. It is probably the same common blackbird that destroyed twice so far my urban farming pea efforts, by hysterically digging out what I sowed and nourished for weeks. Do I hate it for that? Yes. I am fantasizing about turdus merula grilled to perfection. Think: Appetizer. Do I love the picture of it picking stalks and dry grass, flying to a going to be nest with a spout full of stuff and returning after a minute or two? Yes.

A bird building a nest is a wonderful picture, and having to sacrifice some pea seedlings is an adequate price to pay.

What’s next: I will spend some 10 minutes on 123rf.com, looking at pictures.

 

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blingblingville http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/blingblingville/ http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/blingblingville/#comments Thu, 21 Apr 2016 06:49:21 +0000 http://www.tauerperfumes.com/blog/?p=5338 The other day, I read a post on Looking Feeling Smelling Great, a facebook group of and for perfume lovers, about fake perfumes that enter the markets.

The issue is an issue and more and more we see cheapies entering the market. Some of the cheap, heavily discounted fragrances are the real thing, some are fake.

The real thing: Some discounted luxury fragrant goods get into the western discount markets at a lower price than what the retailer buys for. How come? These are often goods coming back from markets such as the middle eastern markets or Russian markets where the goods did not sell. The discounter there can still sell with a small profit to a discount retailer in the west. This is called the grey market, where high end goods enter on dubious ways on the shelves. In the end, it of course makes you wonder why you paid 250$ a while ago when you can get the same now for 50$.

The fake ones: Faking goods only makes sense if the value of the goods is out of proportion compared to the production costs. See Vuiton handbags or Adidas shoes. Production costs are minimal. The price you pay is for the brand name, the blingbling factor. In the world of perfumes, it is the same. Some perfume goods are easier to fake; if a brand uses a standard bottle: Super easy.

Anyhow: When I read the comments, I was puzzled. Puzzled because I realized that still today some perfume lovers think that because a product costs 250 or more $ it MUST be expensive to make, contains expensive raw materials etc. etc.

Beyond a certain level, pricing is a marketing decision and has little to do with ingredients. You can bottle 15% pure rose absolute or Sandalwood from Mysore at 15% (edp) into a great flacon, pack it and decorate it and the production costs and distribution factors and middle men etc do not justify the prices we see in haute perfumery (expensive niche).

But back to the fake and grey market issues. I could have sold hundreds (thousands) of bottles in the mean time to middle east markets. No month without a query from a distributor from the region. I do not sell there, except for Saudi Arabia where I am working closely with a retailer that I trust. I am maybe a bit too suspicious, but still….

Why did I not sell, although I could have made an easy $?

Because I do not want my products to end on a grey market.

The same is true for tauerville. No blingblingville.

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Tauer Perfumes made it to Australia or: Lonesome Hopper http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/tauer-perfumes-made-it-to-australia-or-lonesome-hopper/ http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/tauer-perfumes-made-it-to-australia-or-lonesome-hopper/#comments Tue, 19 Apr 2016 05:46:31 +0000 http://www.tauerperfumes.com/blog/?p=5334 Yes!

I am so happy and proud: Tauer  Perfumes are now available on the continent down under at Men’s Biz. To celebrate this, which is the result of a couple of months work and discussions and analysis, I created a little kangaroo on paper that is out of proportion but looks cute.

It looks cute BECAUSE it is out of proportion, with the head too large and the eyes too large, it fits the juvenile features of cuteness.
Here’s the same picture but a touch larger.

Tauer in Australia.

Tauer in Australia.

That’s the happy news of today. And if you are interested: Here’s a fragrantica summary by Liam Sardea (a really nice article that I loved a lot) where he speaks about the challenges of niche in Australia and a bit more, like me shipping stuff and me considering doing a lonesome hopper. Enjoy!

And yes, as a commenter mentioned on Fragrantica: They, the kangaroos, rarely come alone, thus no lonesome hopper.

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Mark the date: Tauer’s coming to Chicago http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/mark-the-date-tauers-coming-to-chicago/ http://www.tauerperfumes.com/blog/marketing-and-branding/2016/04/mark-the-date-tauers-coming-to-chicago/#comments Thu, 14 Apr 2016 06:04:29 +0000 http://www.tauerperfumes.com/blog/?p=5329 Yes, I will visit Q-Brothers in Chicago and they were so nice to organize a meet Andy event:
Saturday April 30, from 1-4 pm

And look what great poster they did for their shop window! By the way: Q Brothers (4716 N Lincoln Ave) is in a lovely area that I visited about 4 years ago and it is one of the best places for niche, there in the windy city that was never windy when I was visiting. That’s why I am there, at Q Brothers, with my products. It is worth a visit even when Andy is not there.

Other highlights today: Building more stock of Le Maroc pour elle. Stretch goal: Label 500 bottles and (midterm) pack them. And this morning, when watching the dark sky at 5.30 am and looking at the first pink haze on the sky and thinking Le Maroc, I said to myself: one fine day I need to correct this (and others) mistake. What mistake?

Well, the name of the perfume is wrong. Le Maroc is fine, but pour elle is wrong. It is actually also pour lui, at least for some. And it says “eau de parfum”, but actually it is so intense and rich and concentrated that it could and maybe should be sold as “extrait de parfum”, the way it is formulated. And at the very end, it should be priced much higher; that’s what my bookkeeper told me the other day, signing a rose absolute bill. Here’s a hint: Le Maroc is of orange, almost red color because of what’s in there; not artificial coloring, it is the absolutes of rose and jasmine that give the color.

By the way: Jasmine abs. is limited by Ifra (0.7% ) and the Jasmin absolute ( grandiflorum from Egypt) concentration in Le Maroc pour elle is just about there. And yes, it is a bit crazy, this perfume.

 

 

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