Tauer Perfumes

News Tagged ‘newsletter’

mirim-flacon-side

love the idea of going back

November 18th, 2011

Right now, I am working on my newsletter, scheduled to go out end of this month, pictures and later some text. Basically, I am announcing the advent calendar 2011, and tell my newsletter readers that the Pentachords are here since September, Miriam, the first fragrance from the Tableau de Parfums series, is there since October and that the Cologne du Maghreb will be available, November 30, at indiescents.com.

I will publish in this newsletter some of the pictures of the Miriam flacon that I got done the other day. To the left you see a cut out of one of them. Yesterday, I wore Miriam, during an Apéro. I felt so good. I hope that in the holiday season a lot of fragrance lover will discover the fragrance Miriam and the movie Miriam that is available for download now as rental or as full buy version. I got my lifetime copy yesterday. Follow this link to the Miriam download page. Most of the content, by the way, is there on Evelyn Avenue for free. I feel like I need to post a bit longer on the videos and Miriam, the movie, in the coming days. But first things first: I need to get this newsletter done.

The Cologne du Maghreb is an all natural, all botanical cologne that I offer in as long as supply lasts in the “old” 50 ml flacon and in the “old” white box with a little ribbon around it. The idea  to offer this scent for some time on indiescents.com came to us when Franco Wright and me discussed the indiescents offering. Indiescents.com is like an incubator for upcoming brands and fragrant concepts. And the products that you find in the shelves of indiescents.com are artisanal, handcrafted, original and created with much love.

I found the idea of being there with a flacon neat. After some time at indiescents.com I will need to make up my mind how to move on with the Colognes and other ideas. For money reasons, price tag etc. I cannot offer the cologne in my pentagonal flacon. I think so at least. Thus, at some time next year I will need to decide what to do next: Get another larger volume flacon of 75-100 ml  for tauer, get a simpler packaging for the cologne or forget it altogether. For the time being, I just love the idea of going back to my roots for some time. Feels good.

 

Pittistand

after the newsletter

September 17th, 2010

Yesterday we sent the newsletter off and now we enter the road that will bring us right into the weekend. With the newsletter we aim at addressing interested perfume lovers who do not want to follow the brand on the blog or facebook or twitter but who wish to get a summary from time to time. And I aim at concentrating the brand’s development in 3 or 4 wrap-ups over the year.  Later, when I got used to the newsletter communication and when I learned more what works and what does not, I want to add other features. Anyhow: It went out and all those who subscribe to it until beginning of October will enter the draw of a perfume from my collection. We will pick two winners from the list of subscribers on October 1.

Uff!

This was a tough week, strenuous and intense.

Today, we finish some bottle pouring and labeling and if I find time I want to start working on the Pitti video that I wish to publish here. Later in the afternoon it will be my creative free space again;you remember: Tauer declared Friday (afternoon) as his free creative playground time. Today, I want to have a look into ambreine (again) and I want to play a bit with roses.  And I got these samples of neroli and rosmarin….

But first things first: getting those bottles filled!

Today’s  picture shows you the stand at Pitti, free floating with a lot of free space around it, in a hall that used to be sort of a rail way station hall.

orange blossom

bridges to the heart

August 20th, 2010

Before we take the retrospective scalpel again and do some EAU D’ÉPICES heart inspection: here is a note on an upcoming draw in our upcoming newsletter.

Yesterday, after having boxed some 100 flacons of Orange Star, I managed to finish a draft version 1 of the newsletter 1 that I schedule for publication September 15, after Pitti. This newsletter is a bit a pet of mine these days, allowing me to communicate beyond the daily business as I do it on the blog. And maybe I will reach some readers who do not have time to read all my blog posts. I guess those might just have missed this post, though.

Anyhow: I decided that I will make a DRAW among the subscribers of the newsletter, October 1 2010. I will pick two winners from the active subscribers list and they get a perfume,  a full bottle, boxed as we sell them, at their choice from my range. But it is only a draw for those having registered for the newsletter. If you haven’t subscribed and want to join in: Here’s the link to do so (click here). If you are subscribed already: No need to do anything.

And we continue with a short inspection of the floral heart. We have discussed ORANGE BLOSSOM two days ago.  I used orange blossom absolute and jasmine absolute as flowers in the middle; and -by the way- orange blossom absolute IS expensive. Jasmine absolute is cheap in comparison. Anyhow. The challenge with floral hearts is: They do not last and need to be fixed. And you should announce them, building bridges from the initial head notes. Like a little red carpet telling folks that is worth picking up the camera and wait for the beauties appearing on their way to the stage where they would bloom for an hour or so.

I used RED MANDARIN essential oil as a bridge into the floral heart,  also to soften the spices a bit. This essential citrus oil has excellent lasting quality and I broaden it up with Methylpamplemousse, a molecule that smells a little bit an effect like a GREEN SILVER CITRUS. It supports citrus oils, makes them last longer, and brings in a bit of a vibrancy and lightness. Mandarine is the only citrus that I use because I do not want to distract from the core axis: Spices, orange blossom, incense, woods.

But wait, wait: There is another aspect…One thing that I changed two years ago from a previous version: I added a hint of a green leave, and a white flower note. If you want you can call it a green lily of the valley trace, but I would not go that far. Just call it a green spot, that sits there to set an ACCENT and a floral dress to highlight the orange blossom. Made of Undecavertol and Lilial and some Ionones (green leaves, flowers, lily of the valley, powdery floral sweetness) it is a spotlight that lets you see the star on the central stage. And the star shines a bit brigher and longer…

Today’s picture: an orange blossom and a lot of green.

5yearTauerPerfumesBlogging Kopie

5 year perfumery blogging

July 9th, 2010

!!THIS DRAW IS CLOSED NOW!! The winners will be informed by e-mail. Thank you to all who participated!

It is 5 years ago since I started blogging.

WOW.

What started with a BLOGGER blog experiment, on July 12 2005, developed into a daily routine on tauerperfumes.com and quite some fun.  At least for me.

TIME TO CELEBRATE!


I would love to share this moment with you, hence make a little draw. See the draw information below and make sure that you leave a comment here and today!


A NEW LOOK AND A NEWSLETTER
And some of you may have noticed: I gave myself a little 5 year blogging anniversary present: An all new blog, info and shop layout. I invite you to explore and register now for our newsletter. We will, every few months, inform you  by e-mail  about upcoming launches, draws and  much more. Thank you for registering.


THE 5 YEAR BLOGGING CELEBRATION DRAW
I will pick 5 winners from the comments on THIS POST July 12 2010. The winners will be picked after July 13 using Random.org generated random numbers and get an e-mail from me.   5 winners can choose one fragrance flacon per winner  from my line of scents that I sell, originally packed and shipped at no costs to them.

5 winners get a consolation prize: My discovery set with 5 spray samples. These 5 consolation prize winners can gain tell me what 5 samples they wish to have in this set. Again: Shipped and delivered at no cost to them.

For your privacy: See our privacy statement in the impressum. I do not use your address or e-mail communicated in this draw for any other purpose than shipping the prizes and informing the winners.