Tauer Perfumes

News Tagged ‘packaging’

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important in perfumery: content.

May 8th, 2014

Today’s picture shows you one of a couple of reasons why I did not post yesterday on my blog: I got a lot of work to get done. In this particular case: We got more boxes, and had to kind of reorganize the one room in the “factory” where I store … things. Things being boxes, labels, paper, you name it! Planning stock is not always easy: You never know how much you will need tomorrow, thus I have to plan with some overlap, hoping that the room can hold all the boxes, or flacons. What you see in the picture: It is the left back corner of this room where I store boxed things, it shows you part of the boxes that hold the boxes with the boxes that got delivered to us yesterday.

In a moment, I will head for Belgium, for a meet the press (and perfume lovers), and to get out of this stocking room feels actually very good.

There, in Belgium, I will have to talk about perfumes and me and my perfumery and what makes it special and what is important in perfumery. And as always: I was thinking about this for a while. Thus, with perfect timing, I was sooooo happy that this “problem” is solved. It’s perfect!

This morning in the newspaper:
Asked by a journalist about “what was important in photography”, highly awarded Mary Ellen Mark -highly awarded and well known photographer working in her very way- answered “content”.

Thus, what is important in perfumery? -Content.

And here’s the thing: “Content” has a couple of levels and meanings when we are talking about perfumery. It is just a great answer! Content. ….

I am ready to hit that plane.  Have a great day and see you again over the weekend.

 

 

 

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looking at air du désert packed

February 26th, 2014

I got myself a Walimex LED round light. It  is a light source that is like a circle. In the middle there ‘s a free round area to put your camera through. It is a better way of lightening objects, I think. Here’s a link to a picture of this piece of techware.

You know: I think that I have a great bottle, perfectly packed, but I just have not enough pictures to spread this message. Time to change.

Today’s picture shows you a first picture that I did with this round daylight light source, last Friday. Playing. Testing. You know: lightening the packaging and the flacon is not easy. The resolution here is of course small and details are hard to see. Problematic areas are: The silver logo on the box with the letters embossed. The key there is to get this embossing out, without the box reflecting the light. And when it comes to the flacon: A nightmare. The logo needs to be visible, with the letters reflecting part of the light, but the flacon itself should not appear  too lifely.  You know: All sorts of reflections and patterns in the glass.  And then, I wanted to see the label being reflected on the packaging, with the color of the label being sort of authentic.

Here’s a detail from the shot showing all four aspects.

detail of the air du désert shot: embossing, logo on flacon, flacon, and the reflected label

And here’s how the world looks from behind the round light.

Air du désert and packaging seen through a Walimex round LED light

As you can see: there is another light, coming from the back. A simple static daylight lamp.

So far I am pleased with the result. And have many more ideas for taking pictures of my fragrant goodies. But I also see what is not optimal, yet. Well, there’s another Friday ahead.

 

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Il minimo culturale, que vuole

February 17th, 2014

On Friday, I did a photo of the 02-l’air du désert marocain flacon with its outer packaging. I kind of like it a lot, as there is a certain unpretentiousness going with it. … you know: No pseudo vintage arrangements of objects, no human beings, no body fluids, saliva or alike, a presentation stripped down, to the essentials. A bottle, a label and a packaging.

OK, I admit it, there is some bling here, too. “Il minimo culturale, que vuole…!”

That’s the way I like it. The last few days saw me working a bit on scent, too. Although, to be honest, not really in a very focused fashion. I am still in exploratory territory there, and have not isolated the path that needs to be followed. Love it! I love it when there is no pressure to come up with anything serious, short term, and I love it to explorer ideas, in a somewhat wild fashion, like “ok, we might want a leather note there” and then see what happens.

To be honest, again, usually, what happens, is no miracle, but often a dense cloying sticky thing gets worse. Of course, you can cheat yourself and start with what has worked in the past, copy paste building blocks and just adjust here and there. Et voilà, it will sure work, but it will be comparable and not really innovative. Starting from scratch often means -in my case- total overload within formulas, dense beasts that feel like a wooly fabric after cooking it for an hour.

And then, minimalism as savior of a lazy perfumer, does not really work, either, not always.

But here’s the funny thing, and that’s how creative things work: With every detour , be it crazy, be it fun, be it by being lazy, be it baroque or be it stupid, with every detour, the target comes more into focus.

Overall, this weekend felt like early spring and was a busy one. I needed to write another interview, and was answering emails a gogo. Ah, yes, a side note: If you think that it helps writing me an email about PHI: it does not. There is no stock and I cannot ship. Even to you. Mi dispiace. But I am working on it, hoping to bring it back towards the end of this year. Other highlights:

I managed to squeeze in some time to paint.

We got the design for the Sotto la luna flacons labels, and sent off a test print of one of these.

We go into print with the last missing explorer set size labels, including Eau d’épices, edp, which will be back in a few weeks, too.

And finally, I read a great article with interview, about myself and the way I do things here, in the St. Petersburg Times (in English). I hope that you will find the time having reading this piece, too. Here’s the link. Enjoy!

 

 

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a lot of steps until a scent is on the shelf

August 27th, 2013

Today’s picture:  A wrapped, sealed, boxed fragrance, freshly poured and polished and labelled, ready to go into shipment boxes or onto shelves. Yesterday was like super busy. Today, it will be the same and then we hope for a gradual slowing down towards the end of the week. It takes quite a few steps until a scent gets onto a shelf, and -to some extend- every step comes with the potential distress of blocking the production for instance because we are running out of stock of whatever.

It starts with the production of the scent and ends with the packing boxes for larger shipments. In between, there are other objects like labels or top caps : no stock and a production comes to a halt. Just getting more stock might be an option but this blocks too much cash (provided you have the cash to start with).

Since I am doing this, packing fragrances, I learned a couple of lessons and switched a lot of suppliers. I have developed zero tolerance there: I rather get a different colored bottle, for instance, or completely different cap, or labels or whatever, than running into troubles with production. And I learned that a lot of pieces are better produced and customized by myself than eternal suppliers, because I am more reliable than some of my suppliers were in the past. Of course, being a small fish, you end up at the bottom end of a supplier’s to do list.  Over the years, I have a hand-full of suppliers and business partners who have passed the test, and I happily work with them. Sometimes, it is also a decision against a particular design idea or concept: Often, when designing things, you are branching out, bringing in new bottles, decorations, labels, concepts, and when producing things you want to limit the variety, have as little as possible items to order and keep as few as possible inventory alarm levels in the back of your head (or excel). Again, there too: I learned a few lessons.  But then, every day brings new ideas and you add more “things”.

It is like a circle, repeating itself: You reach out, diversify, complicate things, add complexity, and then you go back again, you try to reduce complexity, and simplify. And while doing so you come up with new ideas or you are forced by whatever power to adjust and raise complexity again.

Today, I am meeting someone from Fedex. Fedex, is one of my service suppliers, I really like to work with. So we will have a look at an idea or two, bringing in indeed some complexity. But, having learned my lesson, I might rather do some tests, first.  (to be followed…)

 

 

 

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at tauerville wrapping joy

June 25th, 2013

Today’s picture shows you the result of a few hours wrapping trials and training myself on the new manual wrapping tool: The box at the bottom part is not wrapped, but put into a little polypropylene bag. This bag comes with each box and so far we used these bags to ship our perfumes.

They prevent dust and finger prints, sort of. But some of my retailers demanded a complete sealing and wrapping that is more “industry standard”: Cellophane wrapping. The boxes in the upper part of the picture show you the last boxes that I did yesterday, after training myself. They are ok, but quite there yet where I want to get to. I might have to adjust the temperature a bit. The instrument is basically just helping to cut the cellophane that comes off a roll, and it provides a sealing heated plate that allows to seal the manually folded cellophane. Thus, temperature is important. And so is the perfect folding…

My packing is not 100 perfectly suited for wrapping, I have to admit, and I knew this beforehand. The blue cardboard sleeve helps, though. Otherwise, a wrapping of the metal box alone would be virtually impossible, for sure with cellophane. And shrink wrapping does not really look nice.

So, yes, I am sort of happy that the wrapping works. It’s just, well, how shall I say: Another step more, in an overlong series of iterations from getting the raw materials to the final product in a shelf. But then, in the end, I want to present my creations to the world. And that’s the price to pay. I guess that’s ok.

At the end of the day, on the other hand, looking at things from the other side of the table, there will be a price tag for me wrapping.

But I guess that’s ok, too.

 

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Silver, hot and stamped

June 6th, 2013

One of the things that I have learned these last few years: Things take longer than you think. This is true for all aspects of “things”. Like coming up with a changed packaging. Things take longer than you would think, and this is the case for the initial plan, coming up with the details and the design, executing the plan and getting all done, and finally bringing it all out and communicating it. So, it took really quite a while from the first discussions with my designer guru up to the first bottles shipped in the new packaging.

And I haven’t really talked about some details. So there we go: The new packaging consists of a tin box, rectangular, with a sliding cover, and a cardboard sleeve, the protects the tin and adds an extra layer of finesse. My goal was: Protection of the tin. And adding a stylish, luxurious, extra(vagant) element, without going blingbling. OK: I admit. A simple piece of paper, wrapped around the tin would do the same job, or a piece of brown cardboard. But in the end, a folded, ready to use sleeve translates into easy and fast to pack.

And, in my experience, in a first contact situation, for instance in a shop, the aesthetic quality, the charm and the value of the outer packaging communicate the values and significance of what is inside.

That’s why I wanted to have a shiny silver relief, without blingbling. Think: No Svarovski. No pearls. Today’s picture shows a detail, from the hot stamping treated logo. I was amazed about the quality of the printer’s job. Like “WOW”! Hot stamping is a technology (click here for Wikipedia’s information on it) that comes with a price tag, but it’s worth it: this bright shiny silver effect. On a structured cardboard: Superb.

Besides the logo, the claim “Immersive Sculptures® ” is also hot stamped.

In the internet, you do not see a lot of this: Most (all?) online shops do not really show the packaging. I, on my website, do not show the packaging either. Shame on me! I figured, I need to change this, sooner or later, at least for my site.

Bottom line of this post: Hurrah!! we have a new packaging with a hot stamped cardboard sleeve that sooner or later will find its way out there. Since its launch, the new packaging is protecting the Noontide Petals flacons. And right now, the first bottles of L’Air du désert marocain® in the new packaging have left the factory for some retailers. There will be a gradual transition, with Lonestar Memories following, Incense rosé, Incense extrême, Orange Star, too. And then the Homages scents, like Une Rose chyprée, Carillon pour un ange, and Une Rose vermeille. But that will take a while. Other scents that do not sell that strong, like Vetiver Dance, stay a bit longer in old packaging. I guess it does not really matter.

Enough packaging for now: Next will be another trial, version 23 (oh my.. this takes longer than expected, too), of a Tuberose, under the moon (Sotto la Luna). I guess I will talk about this in detail tomorrow.

I wish you a lovely day, may it be shiny.

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Noontide Petals samples in the shop and the world in blue without blues

April 5th, 2013

If you have not participated in the “Post Easter happy rabbit draw” for sample discovery sets: You might want to do so by visiting this post (click here). Tomorrow Saturday, I will pick the winners there. Good luck and thank you to all who commented already.

Today’s picture shows you a part of the “factory” where I fill bottles and label and pack them, seen through the blue glass of a pentagonal flacon, holding the camera right in front of it. The glass bottle sits on the crimping machine (think : one-armed bandit), and in the middle of the room I grouped the air du désert marocain bottles, ready to get labels on. A blue world. Without blues these days.

Yes, yesterday was a great day, as I finally got the last piece of the new packaging for Noontide Petals and could make the first shipment(s) ready for the US. Thus, things fall in place. The shipment will leave next week and around mid April Noontide Petals flacon will start being available in the US. Europe will follow a month later. I need to ramp up things a bit carefully this time. And I am travelling a lot in the next weeks.

On Wednesday, tatata! and uff!uff!uff!, we managed to install the online shop shipping extension and after solving a couple of unexpected errors, it all seems to work nicely, allowing me to accept single sample orders or discovery sets,  from many countries again (without offering shipping of full bottles to most).

Thus, another happy news: Noontide Petals samples are online, as single product or part of the sample discovery set. Next week, before leaving for Paris, I will need to prepare the full bottle products in the shop. Ah, yes: I will be in Paris, second half of next week, to officially present Noontide Petals during the Press Day at THE Paris niche perfumery JOVOY (the perfumery is closed for this day). And when back, I will just have the time to pack the suitcase again, grab my tent and hop into the next plane, bringing me to LA.

It’s about time!

orchidunknowns

completely unscented

January 8th, 2013

Today I share a picture of an orchid in bloom, seen over the weekend in my house. The orchid itself is only about 10 high, the flowers are on a string of about 15 cm. I got it as baby plant years ago and sometimes it blooms, always in January. It is completely scentless.

But it is gorgeous to look at and hence it is perfect for today’s blog post: On things for the eye. It is one of my pet ideas that you sell perfume primarily through the eyes. Followed maybe by the tactile sense. And then by the sense of smell. I feel it is true for many locations where perfume is sold these days. Aren’t we all a bit overwhelmed by this  huge number of options, brands and bottles? I guess we all have our tactics to filter and go for values that we trust. I simply cannot cope with all that comes out, nor do I want to, and following a few inner rules, my explorations become short walks in a jungle of new concepts and scents.

For instance, you will not see me exploring things with crowns printed or on top of bottles. It might have to do with my super anti aristocratic upbringing in Switzerland. Another helpful plank in the wild: The more gold the less I want to sniff. Animals are a no go for me, too. Be it playboy rabbits, be it snakes or wild cats and their beautiful fur. I love orange, and blue and simple flacons. So, no wonder I reach for Hermes from time to time, or Chanel, and Come des Garcons. And I like authenticity. Chances are good that I will sniff with biggest interest when I know that there is actually a person who cares behind these bottles, thus… I will always reach for those Olivier Durbano flacons, and Ineke and Yosh and many others where a a creator cares.

Anyhow: I am convinced that the look and feel of things is very important. And it must fit with what is inside;  I guess it must be authentic, too. So, right now, I am deciding on the protective packaging of the packaging. No kidding. As mentioned earlier: We will switch gradually to a new metal tin box that is more practical: It is rectangular and better fitting the flacons, hence protecting them even better than the existing box, and better fitting the needs of my shippers and retail clients who have to stock the packed perfumes, too. Gradually means: NOONTIDE petals, the next scent coming in my line, a bright woody floral with a 20-ies twist, will be packed in the new box. Then, over 2013, most of my scents will go into the new box. The scents will not be touched, and the flacon stays the same.

I will protect the metal box with a sleeve, made from cardboard, allowing me to render the whole packaging a touch softer, too. And it will present my line better, in brick and mortar shops, where my scents are shown in their packaging. Funny: on the internet, the packaging is hardly ever shown. Maybe here, in the electronic universe, the scent actually matters more than the packaging. Isn’t this ironical?

 

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Another day another chance

November 5th, 2012

Ein neuer Tag, ein neues Glück, as we say in German. I guess it can be translated into “another day, another chance/dollar”.

So I picked the happy face of an ad for Pippi Langstrumpf for today’s post, seen the other day on my way home from the post office. Actually, I passed the ad quite frequently last week: Last week saw me mostly in the factory and on the way to the post office: Shipping online shop orders and large orders from retailers. In the factory, I needed to fill some bottles and pack perfumes, lots of it, and with every box that I packed, I was thinking about next year’s changes. By probably April, or May, maybe June…  in about half a year from now… I will gradually, one after the other, move from old to new packaging. The old, meaning the one we have now, will start to vanish, over months, slowly but surely, the best sellers in the old packaging will disappear faster, the slow sellers will vanish in slowmo, maybe over a year or so.

There will be new and old mixed for a while, but I cannot do it in another way. And ,as I already got this question: There is no reason to wait for the new packaging, as I cannot precisely say when old will be replaced by new.

Another day, another chance. When it comes to the packaging: The chances here are to get an easier to pack, a more sturdy, and a touch more sensual packaging, without leaving the main tracks that I laid out to present my creations. I think the presentation of a fragrance is part of a synthesis, bringing my liquid fragrant creations together, synching them, with the outside world where visual and haptic experience become relevant. Thus, I want to add a bit of an enhanced haptic experienc to my packaging, too.

Online, as there are no visuals of the packaging, nor is a haptic experience possible, most changes will not become obvious. Mostly.

Anyhow, here’s the plan:

I will not change the flacon. I love this pentagonal flacon. But I will replace the labels on the flacon for something a bit longer lasting, a bit softer,  and a bit more sensual. And I will get another box, that will not be a pentagonal box anymore; it will be smaller and more elegant, but still metal. And I will get a protection for the metal box. The goal is to come up with a protection of the box that adds a modern yet sensual twist to the entire presentation and that makes shipment and packaging more simple. And I will get different labels for the box, allowing me to print most of them by myself  and gain some flexibility again. And I will do a little leporello booklet about myself and my world. Time to tell what Tauer Perfumes are all about. I got too many mails from customers and fans who think that I am a “big” corporate thing. It is important to let them all know that I am still a one man show, mostly, with some help by the W.-factor. Too many seem to think we are like xyz and actually, we are not. Nor are my scents.

Thus, to wrap it all up: Why change the packaging? Because after 2.5 years, I learned a few more things. Time to move on.

Firenzes

another post about Pitti

September 19th, 2012

Here’s another picture from the Pitti for you: This time the sun set over the river Arno, almost black and white, with hints of blue and yellowish orange. After yesterday’s post where I wanted to briefly give you a little piece of food for thought on communication, and where I was sort of reflecting what perfume communication actually means for me: today I would to talk packaging again.

It is quite enlightening, when walking the Pitti hall of fame: Perfume business is packaging business, too. Very much so. Maybe this is, besides the communication, the most important part in the perfume business.  It is quite amazing what you see there, at the Pitti. It is the perfect showcase. There is no effort big enough to pack perfume. The packaging comes in gold and silver and white and black and colors, and a few, very few come in something unique, like styrofoam. I like to think in boxes, as simple categorizations help my simple mind, and thus here are my packaging color codes: Gold-Russia, silver-middle East, white-neutral, black-luxury, colors-for all of us, styrofoam-new concept. Although: White is quite difficult. I guess we could do the same game for fonts. Forgive me my simple packaging design assumptions. Anyhow, I guess my metal box would fit the middle East and maybe this is why I got a few visitors from this area, too.

Thus, the possibilities for packaging perfume seems endless and this is nice. There are so many things you can do with an open packaging mind.

When walking Pitti, I always want to get another brand for myself and come up with a new super cool packaging and bottle. It is almost infectious. I guess I can be glad that money is sort of limiting here. Otherwise, I would end up with  a multitude of brands. Although, I have to admit, building a brand is a wonderful adventure. I discussed this with a perfumer friend. We both agreed, that building a brand, choosing a packaging, a bottle, labels, and all that goes with it, all this is actually as fun as creating a perfume. Well….almost.

If you “have” a perfume brand yourself, you walk through Pitti with different eyes, I guess. I tend to compare. And, also in light of the past 4 years, there is no “new modesty” when it comes to packaging. You might guess that in times of economical crisis you see a lot of simple straightforward packaging. Nope. The same is true for prices: Going up and it looks to me as if niche sells more in the 150 EURO to 200 EURO range these than below. I looks as if the worse the economy is, the higher the prices go. And there were a lot of luxurious specials presented, such as extraits, perfume super strength, for a super price. I wonder how successful these will be in times where money is tight.

Thus, bottomline: Perfume business is packaging business. This is why I will visit this year’s Luxepack in Monaco.