Tauer Perfumes

News Tagged ‘pr’

pressCD

Meeting the press in Munich and what samples to choose

September 14th, 2011

Sometimes I get mails like “to the attention of communications” and alike. And sometimes I wish I would have a communications department. Just sometimes. Like today, early in the morning. Today’s picture shows you my desk, 6 am, making CD’s for the press that I will meet tomorrow in Munich.

I was cordially invited and got the great opportunity to meet the press on a high level get together, called Duftsalon, organized by a great PR agency I know since years. Think “Vogue et al.”, together with Patricia de Nicolai for Nicolai and Sebastian Fischenich for Humiecki and Graef. This is kind of cool and came kind of unexpected during Pitti. Thus, I am burning CD’s today, after working on text yesterday. I realized that my PR text in German was almost not existing, yesterday in the evening, after having finished and shipped what needed to be shipped. It was a really busy day yesterday, but usually I am operating better under pressure.

Thus, we are getting there. I will make discovery sets, and give them to the journalists, too. I decided to give a set with Air du désert marocain, Orange Star, Une rose vermeille, the ZETA – a linden blossom theme-, and one of the Pentachords. I haven’t really decided which one. The white with its gentle vanilla -orris-ambergris -violet-woods notes is the easiest to show. But, to be frank, the verdant was the star at Pitti. It found most interest. Maybe because it is also the most impressive, with its notes of green-leather-earth-tobacco-ambergris. Hmmm… which one to take? Difficult! I have to ask my communications department.

Anyhow:

At 6 pm I have my train to Munich where I will get at 23 pm. And a 6 pm , 24 hours later, I have another train back, bringing me to Zurich in time for bed. Then, if all goes well, I will head for a meeting day on Friday. In this meeting, I will look into opportunities for the German market that is basically next door, but was totally neglected so far by myself.

As Werner said the other day: You like everything else better than actually selling your fragrances. Yes, right he is. Time to change this.

Vogue here I come!

LampInMoscowMetro

design aspects

February 24th, 2011

Today’s picture on the left is a shot made with the i-phone somewhere in the vast Moscow Metro ( for a quick overview of its history: click here to visit the Metro Website in English). A lamp that shines its post Soviet light onto stone walls that seem to be built for eternity. The political system, the party and all that came with it was not built for eternity, but the metro in Moscow made me remember these days. There are pictures on the walls with parachutes and more brave pictures in socialist realism style.

And there is this very  art deco style that you find everywhere that I like so much. This is really wow. I love art deco. But as I stayed basically only 30 hours in Moscow, doing a training and visiting LE FORM boutiques, really chic and hip concept stores, Andrey (my business partner) and myself rushed through the underground system too fast to really appreciate all its beauty. Like the St. Petersburg metro the lines are really deep, deep down and the metro fulfilled also a function as shelter.

My pentagonal flacon is in a sense also  a little bit art deco, or makes a reference to art deco. Design becomes the longer the more important in my life. And guess whom I visited in Switzerland the day after my arrival: Yep. I visited my designer friend from the Designers Club, showed him the sample of the pentachords® flacon (the same pentagonal flacon, but a clear glass, with the faintest hint of turquoise). We had an issue with the color and I wanted to show him the flacon color that I needed to decide.

I will talk more about the pentachords in a few days. First, I need to talk a bit more on the Carillon pour un ange. I am sometimes forgetting that scents and flacons that are a thing of the past for me are all new for my perfume loving friends. Thus, this morning, when waking up, I realized that I need to to a PR sheet for the Carillon pour un ange.

And I think I have an idea how to do it. It should reach some points of sales physically together with a sample to show the shop owners what Carillon pour un ange is all about. And this PR sheet should reach some blogs electronically, to spread the news about the 30 ml flacon coming soon in May to the shops.

Thus, chances are good you will encounter it.

The first batch of 30 ml flacons however will go to Russia, with joy, this week.

tree_branches

I am not used to posing

September 2nd, 2010

I am not used to posing for a photos in Wallpaper, hence I picked a location that compensates with flowers and colors and shapes. I proposed the Botanical Garden, where I might hide behind gigantic sunflowers or orchids, shy as always. In case of me shining through  and showing up behind the flowers, I get a haircut today. My hair looks about like the dead branches of the Swiss Alpine Fir tree seen over the weekend, and admittedly needs some trimming.

Just a bit, also for Pitti. I do not like to sit at the hair dresser, and see what is left of former beauty.

I guess for a photo in Wallpaper I will get over it.

linkssmall Kopie

Official PR

September 1st, 2010

This is the official PR for the new Tauer launches, on Now Smell This. Click here for Robin’s post.

And here my contribution to this PR fact (click on image for larger version).