Tauer Perfumes

factory air

April 9th, 2012

Fragrant greetings from the factory, where we pack air du désert and fill Pentachord AUBURN bottles. Today’s picture shows you a how the packing table looks from the top, and the helping hands of the W.-factor. And there is another reason why I am in the factory: I need to clean up a bit and get ready for a visit from a journalist together with a photographer who happens to be my neighbor. They are working on stories of self made men and women who live their dream and follow their visions.

I guess that’s what I did and still do, and I am looking very much forward to sharing how exactly this works in the Tauer factory and how we got there. Today, looking over my micro empire, looking over the shelves boxes and bottles, I sort of felt happy. We may be a small company, where the head of marketing and sales and production and communication and more is one person, but nevertheless: We are there. And proud to be different. Not everything is perfect and this year sees me correcting and adjusting a few things together with my designers. This was the goal of my meeting with the designers: Decide what needs to be done next and how. Think: Packaging. But not the bottles! These remain untouched.

Size, by the way, was one of the topics you heard a lot at Esxence: How easy it got to come up with a brand new brand.  Technology has changed the name of the game and it has become very easy to actually start your brand and penetrate the market. It is production and communication technologies that are disruptive. And the long tail becomes a problem for the bigger ones.

This will be a topic with the journalist, for sure. And then, once they are gone, I have to get into high gears. I realized that I have only a few days left to get some orders out and to stuck up before I leave for a week. This means: A lot of bottle filling and preparing shipment boxes and filling out customs forms and get all ready for shipment with either trucks or regular postal mail.

But I think I will get done with what needs to be done until I fly seemingly into the sun again. I cannot wait for one of the best pancakes. Ricota blueberry pancakes at Beverly Blvd.   But before this pleasure makes me smile: Work!

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6 Responses to “factory air”

  1. Vladimir says:

    Dear Andy, compliments to the excellent photographer 🙂 also have 25 hours per days, to be in time all… and a little to have a rest :-))

  2. Tama says:

    Back to LA again? I wish you would be there the last week of May, when I finally will be there again, too!

    Or, come to SF in July – we are having a perfume event at long last, a place for the indie perfumers to gather, meet, and show their wares to their customers. Yay!!

    Good luck getting everything done! xox

  3. Andy says:

    Dear Vladimir
    so you know the feeling… Thank you for the photographer compliments. I will pass it on to photoshop as well 🙂

  4. Andy says:

    Fragrant greetings, Tama
    yes, I heard about it, but in July I will be traveling on a totally private basis in Spain. Yehaw!

  5. Ursula says:

    My two cents on size (of an enterprise): It is the QUALITY that counts and shines, but also the greeting “Enjoy” – directly from the master to the user. After the product is in my hands, it proves itself over and over again. I LOVE Miriam and like very much L’Air du desert marocain. (And I keep telling my friends.)

  6. Andy says:

    Fragrant greetings, Ursula
    actually, that was sort of my interviewing journalist’s and my conclusion today. quality and personal touch.
    Thanks for your promotion. We can always need every bit we get 🙂

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