scentswhat's up?

Evelyn Avenue

There are days where things change definitely. Today is such a day. Evelyn Avenue is live now, and with it you get a first glimpse of the perfume brand Tableau de Parfums(TM). You learn about Woman’s Pictures and Brian Pera, the man behind it all. You can follow on Evelyn Avenue what the story is […]

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a pink rose

Yesterday, while jogging and wondering where we and the Dollar US and the EURO will head in the coming years, I realized that for someone in the US, everything that comes from abroad becomes insanely expensive these days. Not because the producers would charge more, but because the $ got sort of weak. At least […]

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wet poppy

we had finally some rain here in Zurich and it felt like a relief. The air feels clean like a towel after a thorough washing cycle. My giant poppy in the garden got wet too and the snails came back from hiding and have eaten about half of the coriander’s lush green. Well, then. Everybody […]

general thoughtsmarketing and branding

more fetish thoughts

Here I am again, talking about fetish and perfume, following up on the post of last Wednesday (click here for the post), where I was talking trend and fetish.  In the mean time, searching  for “tauer fetish” brings my post of 48 hours ago right on top of google’s list of results. Which is sort […]


a ZETA review

After yesterdays blog post on trends that might come upon us or not and that we do not follow but rather set: Here comes a link to a post by Olfactarama. I invite you visiting  this lovely blog, make sure you take your chance to win a sample and enjoy a good piece of writing. […]

marketing and brandingwhat's up?

fetish and trends

From time to time I work with PR professionals; our circles cross and I get to know the world of fashion and perfume from a insider’s perspective. Quite interesting as I usually take perfumes from an other side.  Thus, I was told the other day that FETISH is going to be a BIG trend in […]

designmarketing and branding

hello world

A while ago I got myself an Adobe Illustrator to work with and to come up with labels and various designs later. It is rather expensive, especially here in Switzerland, where everything is more expensive, compared to buying it in the US. Thus, I am looking very much forward to buying some sneakers and my […]

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confuse them

I got back from London and -you might have guessed- spent a few good hours dealing with e-mails. Now, hurray!, shortly before diner, I am done with them and the parcels for tomorrows shipment with the truck for Italy is ready, too. Time to write on the blog again. The last months were a bit […]

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another picture from Rome

This is the last picture for a moment from Rome. It shows you the sun sending a beam of light into St. Peter, in the morning. A little natural spotlight. St. Peter is amazing, but unfortunately you need to queue for it these days, for security reasons. All visitors need to pass a detector and […]

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more pictures from Rome

Today’s picture to the left: An orange tree in bloom, seen in Rome in a park full of orange trees in bloom. A perfumer’s heaven. When in Rome, do as the Romans do. This for sure is true when trying to cross roads there in heavy traffic. If you do it the tourist way, worrying […]