designgeneral thoughtsmarketing and brandingpentachords

design aspects

Today’s picture on the left is a shot made with the i-phone somewhere in the vast Moscow Metro ( for a quick overview of its history: click here to visit the Metro Website in English). A lamp that shines its post Soviet light onto stone walls that seem to be built for eternity. The political system, the party and all that came with it was not built for eternity, but the metro in Moscow made me remember these days. There are pictures on the walls with parachutes and more brave pictures in socialist realism style.

And there is this very  art deco style that you find everywhere that I like so much. This is really wow. I love art deco. But as I stayed basically only 30 hours in Moscow, doing a training and visiting LE FORM boutiques, really chic and hip concept stores, Andrey (my business partner) and myself rushed through the underground system too fast to really appreciate all its beauty. Like the St. Petersburg metro the lines are really deep, deep down and the metro fulfilled also a function as shelter.

My pentagonal flacon is in a sense also  a little bit art deco, or makes a reference to art deco. Design becomes the longer the more important in my life. And guess whom I visited in Switzerland the day after my arrival: Yep. I visited my designer friend from the Designers Club, showed him the sample of the pentachords® flacon (the same pentagonal flacon, but a clear glass, with the faintest hint of turquoise). We had an issue with the color and I wanted to show him the flacon color that I needed to decide.

I will talk more about the pentachords in a few days. First, I need to talk a bit more on the Carillon pour un ange. I am sometimes forgetting that scents and flacons that are a thing of the past for me are all new for my perfume loving friends. Thus, this morning, when waking up, I realized that I need to to a PR sheet for the Carillon pour un ange.

And I think I have an idea how to do it. It should reach some points of sales physically together with a sample to show the shop owners what Carillon pour un ange is all about. And this PR sheet should reach some blogs electronically, to spread the news about the 30 ml flacon coming soon in May to the shops.

Thus, chances are good you will encounter it.

The first batch of 30 ml flacons however will go to Russia, with joy, this week.