Welcome to a new week! Let’s see where we will be at the end of the coming days. I got another bunch of hyacinths, all pink, and smelling rather differently compared to the blue ones I got two weeks ago. They are much less metallic but rather powdery sweet, with a spicy undertone and only little green tonalities. Actually, very little green here. And their scent changes. I got them on Saturday, all buds still closed. They did not smell at all. Almost. Now they are in full bloom and the scent has changed from yesterday’s gourmand like sweetness to a more stingy, a bit more belligerent variant.
No wonder, I fooled around a bit yesterday, circling the flowers so to say, squeezing in a moment with these flowers and a few fragrant raw materials, such as phenylpropanol, lilial, phenylpropanal and roses et al. Phenylpropanal is interesting as you find it naturally in hyacinth, lilac, and cinnamon bark. It smells fresh, green, metallic, aggressive and is super potent. I think I will use about 0.1% in the diluted fragrance. Much more you do not want to put in there, I think. Well, I guess it is a question of how much of metallic green you like.
And somewhere in between, I circled the flowers with my i-pad, sketching one little flower using the drawing app, observing its symmetry, and how it is broken, the colors, the shapes.
Thus, yesterday was very busy, in all possible ways, and it saw us getting more air du désert marocain ready for bottling today. But I managed to do the weekly jogging including some hard core brand and numbers thinking, in preparation for this week’s meetings. There, at the meetings, we will try to come up with a master plan for the next 1-2 years. I need to come up with some core decisions like how many scents more do I want. And when. And in what kind of bottles. And for what price. For whom. All very good questions. Right now, I worry about the number of scents that I have not published. I have a couple of colognes ready, two three other fragrances sit in Excel, and I simply have not decided what to do with them. If I was a painter it would be simple: Just hang the paintings up, in a gallery, or another public place and share them. Scents are different. A whole factory has to be turned on in order to share a new creation. And once it is out, there is an expectation that it will always smell the same, look the same, cost the same and be available all the time.
And while everyone seems to be interested in new fragrances, asking for more, and more new scents, everybody seems to complain about too many fragrances appearing and too little time to follow what’s new. Not easy, right?
These, and other questions such as profitability, and volumes and work load will be on the table tomorrow.
Ultimately, the goal is to continue building an environment that allows being creative without having to compromise too much.
Today’s picture: Another shot taken yesterday, of the hyacinth flowers. Their waxy flowers are almost translucent in bright sunlight.