marketing and brandingTableau de Parfumswhat's up?

on talking perfumes

Tonight, I will give a presentation for the Rotary Club, a ladies evening, with one theme: Air du désert marocain. I was asked to give this speech about 7 months ago and gladly accepted the invitation as I soon found out that I am not only welcome to talk for 45 minutes about how and why I became a perfumer, and how it is to be an artist in this domain. But I was also welcomed to indulge the senses and show some fragrant treats. So, I will show rose and jasmine, some wood and ambra, and give a talk about my life of the last few years.

And I will give a goodie to the 30 attendants: A discovery set with five samples. Including Une Rose chyprée, Incense rosé, Rose vermeille, Orange Star and L’air du désert marocain(TM). Today’s picture shows you how they appear out of the dark of the night, yesterday, when I was preparing them. The attentive reader of this blog might realize today, that “L’AIR DU DÉSERT MAROCAIN” appears the first time with a TM. So, yes….

I applied for protection of the mark, starting in the US. This scent is on the market since 7 years now. Amazing! And it became very important to me. It has become an integral part of my range and I could probably stop with every other perfume, but not with this one. As I am on the market in the US since 7 years, I have some pretty good protection of the name anyhow. But by registration of the brand name, I want to make very clear that this is mine. And that I will defend the mark and the brand. You might also look at it as a reaction to being copied a bit too much. And all the nonsense about the flattery being copied: Please no: It is simply not right. The W.-factor always says that words do not belong to anybody. But actually this is not true. Words belong to those who use them for their products the first time and who are protecting them. That’s the name of the game.

To some extend I hate it to spend thousands of $ yearly to protect marks and ideas. I ‘d prefer to invest in scents and bottles. But then, again, that’s the name of the game.

So… I will give a speach. And while I talk about desert air, Brian Pera , indie movie maker from memphis, father of Tableau de Parfums and the creator of the universe of the movie Woman’s Picture speaks on the blog of Ronny –Scents and Sensibility- about perfume, film, our collaboration and how to conceptualize perfume in film.  It is sure worth a read and I do not mind if you leave this blog now. In the contrary: Byebye, now!

And yes, Scent and Sensibility offers the Tableau de Parfums scents in the UK now. Thus, finally, all of you who wanted to test and sample them, can do so in a few days from now.

What I always realize when reading Brian talk about our collaboration and the perfumes and his way of looking into them, and their relation to the film, the characters, the mood, the colors, the sound therein: I am actually clueless when it comes to my scents. It is not really modesty: I learn from Brian and others who experience my creations and who reflect about them that I do not have the tool kit at hand to explain them. I guess the bottom line really is:

Do not ask the creator about his creations.

While waiting for the train later in the afternoon, bringing me to the Rotary Club, I will work on a few ideas, following my inspiration, without even trying to understand.