first things first: It was a great Pentachords launch event and party in Rome last Friday. My thanks go to Campo Marzio at Via Vittoria for their support and for their organization.
I enjoyed it so much so to get together with perfume lovers and see their reactions, smelling the pentachords line. As the fragrances are quite a different take on perfumery -compared to the rest of my line- this was thrilling. And I feel: The pentachords are loved. Especially White. I think this is going to be a lot of perfume lovers favorite. We will see.
Right in time with the launch, Extrait.it published the long and great video on the pentachords, where I explain in some details what the pentachords are all about and why I care for them.
On a side note: The other day I realized on Basenotes.net that indeed I will have brought two entire new lines inside the brand with 4 fragrances this year. And in some comments they wondered why these launches. Sometimes I wonder, too. But then, I feel that my perfumes are very unique and interesting. Let me be modest: At least I launch fragrances that are interesting. And I have them in my mind and in my excel. Why not launch them? I rebuilt my entire brand to be a bit more presentable and even more important, I rebuilt my brand’s packaging to be more effective allowing me to produce more without going big in numbers of people working for me.
Thus, if I can launch them: Why not do it?
And now, back in Zurich, we are back to normal. Which means: Pack and box and pour…happy and all by ourselves (W.-factor and me).