general thoughts

perfume marketing high season

On our way back by train from Oldenburg, where we presented us and our way of creating perfumes to a crowd of interested perfume lovers, we stopped in Hannover. I discovered a sweets vending machine, spent a few scents, entered the wrong numbers, and ended up with a Salamini Calzone, whereby SALAMINI is a registered brand name. The colors in the picture to the left match reality quite well. I have 5 more months to decide whether I want to go ahead and actually eat it. This little yellow (think bread) and red (think salami) piece of plastic is a reason to praise vegetarianism.

And artisanal, indie salami making and hand crafted food. Real food.

But you won’t find these in a vending machine. And they don’t come for 50 Euro cents a piece. The same is true for fragrances.

Although when it comes to fragrances and their marketing, there are some differences to salami. Right now is perfume marketing high season. And based on what I see there, perfume comes with a higher erotic factor than salami. The ads: Cliché. Lips open and eyes in search of anybody to copulate immediately with , the perfect SHE reclines in a position that seems utterly uncomfortable with  a perfume flacon nearby.

Perfume is everywhere. Too much for my gusto. Ads everywhere and little articles about scents and how to pick fragrances as gifts. The problem: Perfumes are not an optimal gift. I always say: The perfect gift is a few hours, together, in a perfumery, and the promise to pay whatever is picked as the perfect scent. Being a somewhat interested observer you wonder… The city is plastered with poster sized ads. And you wonder who is going to pay all this.

And again, it is the same for Salamini(R) calzones: Who is going to buy the salamini calzones before they become trash?