In a good week from now, I will be traveling to Florence for the Pitti Fragranze, THE niche show in Italy, next to Esxence. I am very much looking forward to it. There are not too many Swiss brands there and I am one of the few showing up there who still produces (mostly, as the Tauerville flash scents are produced in the US) in Switzerland and not Italy/France/Germany/UK. In that sense: I have an exotic bonus.
Pitti is one of the highlights of the year because I get to meet a lot of colleagues, the team of my local distributor, KAON, and clients. I do not go to Italy that often. Actually, there are years where I travel to the US more often than to Italy although I am selling more bottles there than there. Italy was and still is an important market for selective perfumery. Although Italy is in constant crisis mode: people still buy perfume. Maybe even more than before, or more selectively.
Every year, I feel that Pitti got bigger and that more brands are there with more novelties.
Having said that: there is not enough room for all of us. Even the Italian market is overflooded. In that sense: good luck to all of us.
Thus, I am curious to talk to colleagues, too. What they experience and think. Some colleagues have become close and we share; a lot!
Last year, I brought a polaroid with me and took a lot of selfies with perfume lovers on polaroid that I shared in the social media on one picture later in the evening.
I wonder whether I should do it again. And I wonder whether I should go live on Facebook from time to time. It is not easy as I do not know how to deal with perfume lovers sending comments while I am live. I somehow cannot talk and show and read comments at the same time. We will see.
And today’s picture: from an old post train that I have seen while hiking on Sunday.