perfume creation

creating scents

creations that are unique or : we, the few

You wonder why my fragrances are different? Here’s an answer. I had the change to chat with Sarah, from Men’s Biz, our exclusive retail partner in Australia about this and that. You can read the full interview here “A moment with: Andy Tauer – MEN’S BIZ (mensbiz.com.au)” Here’s a teaser, me answering the question: “What […]

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creating scentsmarketing and branding

How does it work, the perfume creation process?

So I got this question on Facebook (about perfume creation): “How does that work anyway? What’s your process? Like do you just experiment, or have something in mind or what? And I figured: Time to tell, in a short post, as these days things get very confusing in (niche) perfumery. See today’s picture: A photo […]