I have just sent out the latest Tauer Perfumes newsletter, as always with sweaty hands, worrying that I made this one big mistake and that I sent off a newsletter that goes totally wrong. Well, it can happen, and just the other day I got a newsletter from a company with a big, inconvenient mistake in there. So far, mine seems to be ok.
The news in the newsletter: Rose chypree, rose vermeille and Carillon pour un ange are back in stock. Hurray!
And also in the newsletter: For a limited time I offer them with free shipment (USA, CH, DE, FR, Austria… what’s the short code for Austria?).
And I offer a complimentary discovery set with purchase. And those clients who forget to order a discovery set: I send one following my guess what might fit.
So, I am sort of having a hurray! moment.
And: I just signed a contract with the Swiss Post, closing the “deal” with them, getting better shipment rates, allowing me to ship products that I could not so far, like soaps or other fragrant goodies, simply because of the shipment costs. (I am not talking about full bottles of alcohol based fragrances, though. There I am working on an alternative solution, again with the post, but this needs more thinking).
Anyhow: If I am not wrong and got it right and all…. I shall be able to ship things like perfume in a soap, or super fragrant body oils which is super exciting for a couple of reasons.
I find body oils totally exciting as contrary to water, a smooth , right oil base can be the perfect carrier for fragrances, in a peculiar way holding the perfume back and at the same time releasing it slowly, smoothly, over hours.
For me, the focus is on the perfume side, and I would never (I think) do a pseudo cosmetic oil that pretends to make miracles happen. I have been working on the idea for quite a while and came up with the decision that the core of any perfume in oil must be:
Free of parabens, free of antioxidants, free of phtalates, free of any other stabilizers, no cheap oils that you usually find in body oils, such as sunflower, or refined coconut oil. What remains: There is actually not much choice but using jojoba oil which actually is not an oil, but rather a wax. It comes naturally with vitamins, such as vitamin E, it does not get rancid, is stable for years (hence no antioxidants needed) and it is a perfect moisturizer.
It’s handicap: it is not the cheapest of oils, especially if you insist on cold pressed high end quality.
Anyhow, I like the idea of being able to ship small bottles of this and little boxes of that, where I can bring in my competence, which is creating fragrances, and at the same time go in a slightly different direction, serving my fragrance loving friends and customers better and directly.
Right now, I have signed the contract with the post. I wait for simple 50 ml size bottles to bottle a first batch, maybe I will do some more bottle experiments, testing the market, started thinking about a label, and about a price that I should ask for a perfumed body oil that runs in my fragrance excel as “rose delight”.
Pricing is always so difficult.
And I need kind of a branded approach to it, ah well… we will see.
Next step: Shampoo. Ha! Just kidding. Although… I have never come across a really good rose shampoo.