marketing and branding

publication notice

today,  a little tauerville note, just because. Yesterday, I got the official Notification of Publication for the brand name  “tauerville”® by the United States Patent and Trademark Office. The mark is already registered in Switzerland, though. That was a nice message to get in the evening. Another little step forward there.

Tableau de Parfums

certificat d'enregistrement

yesterday, after the hike, back home, I opened the mail and finally got it: The Certificat d’Enregistrement of TABLEAU DE PARFUMS as European trademark. I was expecting it, as I got a few letters from fake trademark offices asking for fees. Thus, the acceptance of the mark, we see a lot of $ less on […]

general thoughtsmarketing and branding

more fetish thoughts

Here I am again, talking about fetish and perfume, following up on the post of last Wednesday (click here for the post), where I was talking trend and fetish.  In the mean time, searching  for “tauer fetish” brings my post of 48 hours ago right on top of google’s list of results. Which is sort […]

marketing and branding


Before I got to Grenoble tomorrow, to discuss my offer with a potential retailing partner, not sure whether by car, though, due to some of the French folks on strike: Here a happy news! Sort of. Today, I got another letter from my Swiss lawyer, sending me the copy of the international protection confirmation (EU, […]