It is 40 days from here to X-mas. And believe it or not: I have the impression that I can already feel it. Shipments take a touch longer than normal and the queue at the post office is a touch longer, too. Thus, a bit early ( I know) but still: if you consider getting presents, do not wait too long. The last week before X-mas: everyboy, my retailers and me will work hard but cannot promise anything. Having said that: a piece of advise or two. If you want to give perfume as a present: only do so if you are 100% sure that it will be the right one. Except where explicitely wished: I think that perfume is not an ideal present. It is very hard to find the right one.
I recommend other gifts, such as soaps, that are better suited. And vouchers for perfume, maybe combined with samples. That works.
Anyhow: here, we are shipping miniatures like crazy which is nice. And in the factory I am working on inventory for what happens early 2018. These days, you can really feel how many economies are on the upswing. I do not expect this to last very long, I am always a bit on the pessimistic side there: too many factors that speak against it. But right now: there is a lot of optimism everywhere. It feels nice but I think it is important to always keep in mind that this will change sooner or later again. So I am working on building up inventory but I try to be as much as possible on the lower end, investing carefully and rather have a fragrance not being available for some time then having shelves that overflow (basically it is cash sitting on shelves).
I know that there are scientific theories and studies about how to buy stock, when to stock up with how much for what item in a production scheme. I guess I am just too lazy. I do it all following a gut feeling. So far that worked very well.
The other day, a client wrote me about another scientific study: it obviously turns out that personal messages (like Enjoy! Andy Tauer on a card going with full bottles) have an impact. (Yes, I would have guessed that). But obviously the color of the handwriting makes a difference, too. Green is the color to pick. So there you go. Imagine!
Yes, I started to write some personal messages in green.