creating scents


I used this picture on Instagram, in a quick post about the upcoming “unreleased” scent that I am working on. The context of the Instagram post: fixation of a fragrance. With fixation meaning: making some (lighter, volatile ) notes last longer, making sure that a fragrance holds together. (you can find the post on my Instagram account here). The upcoming scent is rather fresh, with some airy aspects. Hence, fixation is quite an issue.

Talking about new projects is tricky, though. Words and pictures bring about associations that might or might not be part of the fragrance’s universe. For instance: last post, with a picture of an idealized rose and a pentagonal bottle, made some think of roses….

Therefore, an official announcement: no roses in the new upcoming one. And no , the name will not be unreleased. It got a name in the mean time….