I have just sent out the newsletter: patch flash is available now on tauerperfumes.com. I am a bit behind my schedule: the Pitti fair was a touch too busy. But now, we are there, and uploaded the latest fragrance from Tauerville on my site.
Sending a newsletter out is always exciting. I think, I mentioned it before: the newsletters work for me (thank you to all of you who read and click and order). When sending a newsletter out, I always have to make sure that I have two, three days ahead where I can process orders and emails.
I do not know how it compares to industry standards: I get around 40-50% opens per newsletter and around 10-15% clicks on links. In that sense, my perfume loving clients are much better than myself. I get a couple of newsletters but do not open many of them. With one exception: I love getting my Adobe newsletter and learn about their offerings. Ah… and yes, the microsoft newsletter, and the apple one and the luckyscent one and… I guess I am not so different after all.
At Pitti, I wanted so hard to make pictures but there was no time. I was busy on the stand, had no meals during the day and survived thanks to Coke. The general public was not allowed this year which I personally find not ok. At the end of the day, it is not the distributors who buy and spritz from my bottles, and not the agents, and not the retailers: it is the perfume lover. And I actually love talking to them.