general thoughtsmarketing and branding

sign on the wall

Today, I am going to talk about a sign on the wall. Nope. Not related to banks, nor exchange rates or mene tekels. It is a shiny metal sign that you find in Zurich at Spiegelgasse 29 since a couple of days. It tells everybody passing by or cruising along Spiegelgasse that Medieval art & vie sells Tauer fragrances, exclusively in Switzerland by the way. Pascal, the shop owner, got it installed because he realized that many by-passers did not realize that he carries my brand. So there we go…

And here is the same alleyway, from a different angle.

And if you look closely, you see my bike there, too.