making ofmarketing and branding


“gschpaessig” is Swiss German, for “strange, odd, bizarre, beyond what you would expect” with a negative connotation. Gschpaessig can be many things, like facebook posts. Actually, the longer the more, gschpaessig fits well on many, many facebook posts. Gschpaessig is also adequate for the world of fragrances, the industry behind it, and the tectonic shifts that […]