luxury

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making of

Vanilla planifolia shortage

I always say: do not buy a lot but buy quality. It will make you more happy in the end. Quality is, of course, very subjective and when it comes to perfumes also tricky to see, sometimes. The prices especially in the luxury segment do not reflect quality but are marketing decisions. This post is […]

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marketing and branding

the color of luxury

Today,  I googled for “luxury” in google.com’s picture section. You can do so, too: Click here to see what you get. Google might show you different pictures than what I get, as my googling and surfing preferences are different, though. But, as it was a first for me, and as I never searched for most […]

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what's up?

Friday pribble-prabble. authentic luxury.

On Monday this week, when in Rome, I was chatting to the most sympathetic journalist imaginable and we soon ended talking about many things in detail that were beyond me creating and producing fragrances. What made the difference: She was actually very, very prepared and already knew a lot about how I do things here, […]