general thoughtswhat's up?

tuberose blooming after a short summer

It was a late spring this year, in Zurich, followed by a late starting summer. And my tuberose bulbs that I planted in May did not really grow well during June. It was end July and August when the plants started to thrive and grow. A week ago, coming home from Russia, I decided that […]

making ofmarketing and branding


“gschpaessig” is Swiss German, for “strange, odd, bizarre, beyond what you would expect” with a negative connotation. Gschpaessig can be many things, like facebook posts. Actually, the longer the more, gschpaessig fits well on many, many facebook posts. Gschpaessig is also adequate for the world of fragrances, the industry behind it, and the tectonic shifts that […]