making of

Tauer MAG issue 03 is out

Hurray! The Tauer MAG issue 03 is out and I started shipping the first copies. The MAG will only be available as print version and I am shipping a sample of the next (undisclosed) Tauerville flash scent together with this edition. The tauerville scent is still a secret…

Inside the MAG: There’s an article by me about what it is like to create and make a fragrance, including a glimpse at the formula of the attar, a portrait of Luckyscent, a great opinion article be Persolaise about the troubles with perfume adverts and more. You can get your copy here.

I worked with a professional photographer for the pictures (of me and the factory) in the MAG. I am loving them and will continue getting better pictures done: In the sense of… better take them now than tomorrow.

Thus, that worked. The next Tauerville flash scent obviously also worked. I have stock and all is good. Not everything works all the time, though. Right now, I am having a palette of things blocked somewhere on the Atlantic coast. It is blocked because the forwarder got the papers and lost them. Thus, back to field zero, trying to get the paperwork done again by the producer.

I have a saying here: What can go wrong will go wrong one fine day. Call me paranoid but it’s like that. But being in the business for 12 years now: I learned to cope with that. And to be honest: It does not matter whether I present a novelty September or October, does it?

On a bright happy side: I got myself another objective for my SLR camera (that is pretty good) and taking pictures kind of changed. I realized how important pictures became in my (private and professional ) life and figured: Hey, why not invest a dollar or two there.

The next big thing besides perfume shows (Florence), production and working on new ideas will be: Communication and integration of all the different tools that I am using, from pictures on instagram to threads on Facebook to newsletter, the blogg and the MAG. I learned that it is called Integrated Communication. And that’s what I need to work on. You know what: Actually, this is fun, too. Sort of an intellectual challenge that I welcome from time to time, especially when filling and labeling samples.