general thoughtswhat's up?

after the newsletter

Yesterday we sent the newsletter off and now we enter the road that will bring us right into the weekend. With the newsletter we aim at addressing interested perfume lovers who do not want to follow the brand on the blog or facebook or twitter but who wish to get a summary from time to time. And I aim at concentrating the brand’s development in 3 or 4 wrap-ups over the year.  Later, when I got used to the newsletter communication and when I learned more what works and what does not, I want to add other features. Anyhow: It went out and all those who subscribe to it until beginning of October will enter the draw of a perfume from my collection. We will pick two winners from the list of subscribers on October 1.


This was a tough week, strenuous and intense.

Today, we finish some bottle pouring and labeling and if I find time I want to start working on the Pitti video that I wish to publish here. Later in the afternoon it will be my creative free space again;you remember: Tauer declared Friday (afternoon) as his free creative playground time. Today, I want to have a look into ambreine (again) and I want to play a bit with roses.  And I got these samples of neroli and rosmarin….

But first things first: getting those bottles filled!

Today’s  picture shows you the stand at Pitti, free floating with a lot of free space around it, in a hall that used to be sort of a rail way station hall.