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general thoughtsmarketing and branding

always trying to be better

Today’s little picture shows you a shipment that is on its way today and an idea of how to better pack a full bottle order.

First, there is a discovery set in there that I ship complimentary with a full bottle order. The discovery set can be added by shoppers to the shopping cart and the shop gives a discount for the discovery set’s price.

Then, and that is new, I printed out one of my aquarelle pictures (I just picked one to test and see) and used this A4 sheet of paper to pack a full bottle packed in the tauer tin box. At the bottom, there is a “thanks” label. The A4 sheet of paper works perfectly and I think the packed perfume looks nice. It’s a special touch. Just from an esthetic point of view it looks nice.

Next: I want to come up with an A4 picture, maybe a collage of pictures painted by Andy, flacon pictures, logo, a core statement etc, to give a little overview in picture form what tauer is all about. I feel that this is important these days of too much of too similar.

Also next: I will have a meeting soon, with a representative of the Swiss post, trying to find a solution for my shipping problem into the EU, not Italy, but Germany, France, the Scandinavian countries and maybe a few countries in the eastern part. We will see…at least we try.

It feels  a bit like Avis here ” we try harder” :-).