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marketing and brandingUncategorized

no pampers, thank you

I will probably fall into vegetative state: Salad feeling, watching home order TV for an hour tonight. It was super busy the last few days.

Today’s picture is proof of what kept me busy the last few days. A bunch of parcels that will be picked up Thursday. I will celebrate when they are gone and out of my way.

I do it rarely, watching home order TV, but when I do: It has a meditative effect. Much better than watching regular TV. There, every evening,  I feel kind of sorry for the Germans. The health of the average German must be dire. I always watch a bit of the German news and before the news comes the ad block and it is full of pain relief ads and other stuff that is supposed to help when you have: Digestive problems, dry skin, running nose or you can’t sleep. In Switzerland, there’s more TV ads aired for food. Conclusions?

Besides this general observation:  I watched a movie the other night and took notes what I was presented with during the ad block. No, I do not need pampers, no sleep help, no I do not have a mortage, no dog in the house either, I do not need a new phone carrier, no Yoghurt Schnitte, no dishwasher tablet, no new Volkswagen car, no emoji and I buy the chocolate that I want and it is not from the maitre chocolatier because the maitre chocolatier produces a mass product.

My five cents: Complete waste of money. Sad. But, I have learned by the POTUS that repeating a message again and again and again helps to get a message out. Interesting. And: The shorter the better. And it does not matter whether it is correct or true: It will stick. Very interesting.

In perfumery, you can observe exactly the same thing. There is so much “art” out there, and it is repeated again and again, perfumery as art, master perfumers, and the industry’s most respected perfumers, and after a while, with the help of megaphones, everybody seems to become a believer; or gets numb and moves on. Interesting.

Sometimes, I look at the pictures of these masters of perfume, their “creative” space, the “perfume work place” where they compose and all: I wonder how on hell do they manage to work without balance and pipettes.

But then, that’s me. I guess in the end  we all want to be cheated and one fine day I might end up buying a Volkswagen, because they are the best and run and run and run. That’s what they say.