art

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what's up?

An e-shop is a boutique, too

at the Pitti fair in Florence, I was chatting with one of gurus in the industry. “You need a boutique”, he told me. And on my objections that I am too small: “An online store is a boutique, too”, he replied. And the why is answered by: You need to show your world. So there you […]

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creating scents

PINK ELEPHANT

Everything you always wanted to know about inspiration….. Today’s picture: I have used it before, in a different context; but it fits today’s post and hence the elephant gets a second chance. The picture, an elephant, acrylic on canvas (© tauer), is about 1.5 years old and depending on perspective it is a game, a […]

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making of

the classics

I am attending a drawing course right now: drawing in the museum and the last two session took place in the archeological museum. There, a lot of classic  statues from Greece or Roman, in all sort of poses, most of them naked, many of them broken. Drawing from a 3 D object is not easy. […]

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marketing and branding

tauer goes shopping

That was a great weekend, sort of productive. I have been working on a formula that sits in Excel for a while now and tweaked it here and there a bit. Usually, during the week, I don’t work on formulas very much, at least not physically. I think about it and do the mixing over […]

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general thoughts

so tired of perfume as an art

Sundays, I always go for my half marathon jogging, not really ambitiously running for any time goal, but happily enjoying the fact that it still works and that I’ll get it done.  In the second part of the run, the way the mind works sort of changes; maybe it is oxygen, maybe it is endorphins […]

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general thoughts

a newspaper for perfumes

Every Monday, we get a few pages from the New York Times, some highlights of last week’s NY Times features, printed and added to one of our two daily newspapers. I am always looking forward to receiving it, as – quite often- there are little sparklers in there, worth reading. Unfortunately, reading and learning about […]

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creating scentsgeneral thoughts

the essential culture

As promised yesterday, I follow up on yesterday’s post with a few comments on art. These are comments and reflections I made at Campomarzio at via Vittoria on Thursday night, and all this under Campomarzio ‘s claim “the essential culture” which I like a lot. Thus, I mused on how we see the world, during […]

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another picture from Rome

This is the last picture for a moment from Rome. It shows you the sun sending a beam of light into St. Peter, in the morning. A little natural spotlight. St. Peter is amazing, but unfortunately you need to queue for it these days, for security reasons. All visitors need to pass a detector and […]

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designmaking ofmarketing and brandingpentachords

on pentachords

Finally, it went through. Sometimes it is amazing how long things can take, because you are not certain, fiddle with things, weigh ideas and pros and cons and pros again, and discuss and then when you move on and start getting serious, then things get on so slowly. When I got the envelope from the […]