design is not democratical

On Instagram I wrote, in the context of the upcoming unreleased fragrance: “Design is not democatical.” , in the context of visual and packaging design and of course! perfume design. The media is the message, and hence there is no long textual discourse happening on Instagram. Instagram is visual. In perfume design, being undemocratical, can […]

designmarketing and branding

Not loving is not enough

today, just a quick post. Although it is still pretty early: I need to head to the factory and fill air in to bottles. And then put air into boxes. For this, I am printing cards right now, on my laser printer, that miraculously accepts the thick paper, which is right beyond its specs… although, […]

designmarketing and branding

world in red

today’s picture shows you the Rhine Falls (Europe’s largest plain water fall near Schaffhausen, Switzerland), seen through a piece of red glass in the window of one of the observation desks. (the picture is proof of my 80 km biking trip yesterday) The world in red. But not seen in red through some sort of […]

designmaking ofwhat's up?

folded paper

We will do another round with the folded paper inlay that is supposed to hold my flacons in the tin box. This inlay will replace my “black-paper-wrapped-around- the-flacon”-solution in the near future, but I want to do it right. (see a picture of the inlay here in an older post) Or: We want to do […]

designmaking of


Today, we will pour a lot of RÊVERIE AU JARDIN into flacons, because we see yet another mini boom for the Rêverie, and put the NEW  design wooden tops onto the top of the filled and crimped flacons. These black top covers are made from beech wood, by the way, by a family owned Austrian […]

designwhat's up?

back in normal waters

Sodeli…(Swiss German for well, well…) we are back in sort of normal mode.  Normal mode for end September is packing and dispatching a lot of boxes which is, despite the fact that it is work, a true joy to me. I love to say bye bye to parcels and boxes and wish them farewell on […]

marketing and brandingwhat's up?

sunflower fields forever

Whenever I think French movies, I think sunflower fields and women cycling…Thus, I could not resist making this little video somewhere along the Rhône, after Lyon. Enjoy! [pro-player width=’380′ height=’271′ type=’video’ image=’’][/pro-player] Here, back in Switzerland, I had my first encounter with rain since a while, and my meeting with the design gurus from Designers […]


in need of a silicone enhancement

I am in love, unconditional, with my new flacon. We get along very well, and even after days with dozens and dozens of bottles going through my hands while filling and crimping (=sticking the pump onto the flacon) and labeling, we still look at each other in the evening with a smile. Compared to this […]