Pitti Fragranze 2013

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making ofscentsTableau de Parfums

Looking into Loretta with its 2% Tuberose absolute and what made in mainland Switzerland means

Although it is Friday, and hence theoretically a happy “creative Friday” day, I will not really be creative today. The job today consists primarily in packing perfumes: Miriam from Tableau de Parfums, and some adding more Incense xxx and Orange Star to the pile. Later in the day or tomorrow sees me mixing: Another batch […]

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making ofmarketing and branding

gschpässig

“gschpaessig” is Swiss German, for “strange, odd, bizarre, beyond what you would expect” with a negative connotation. Gschpaessig can be many things, like facebook posts. Actually, the longer the more, gschpaessig fits well on many, many facebook posts. Gschpaessig is also adequate for the world of fragrances, the industry behind it, and the tectonic shifts that […]