making of

the miniature of air du désert marocain is here

I have uploaded the miniature of L’air du désert marocain on my website. It is so cute.

Finally, it is there, together with the 5ml attar.

Details of the deal, after long discussions with friends, and bookkeepers:

The l’air du désert miniature comes with free shipment and it sells for 15.-. The scent is 100% the same as in your regular 50 ml L’air du désert marocain flacon. It is 5ml. The miniature flacon is a dab flacon, and I will ship it in a tin box that is super cute and protects the miniature flacon perfectly.

So that is done. I am curious to see what is going to happen now, and especially what happens after the newsletter is out. I haven’t written it, yet. I am almost a bit worried. Right now, the miniature is not available from retailers. I want to change this later, but want to learn more about what happens with the miniature in the market before opening up. And: I think it is a perfect gift with purchase, too.

Now, I talked about the miniature a bit on Instagram, and I got many comments. One of them told me to do all my scents in these miniature flacons. That’s a nice idea, but beyond of what I can do. Getting labels for these and all my scents: costly. And filling this is tedious. And I do not even want to think about the logistics of producing all Tauer fragrances in 5ml, too. Thus, for the time time: there’s l’air du désert marocain. And then we will see.

Next: the newsletter. And the next edition of the MAG. I collected most of the external content and finished writing my content, almost. Time to send the texts to my editor for checking. Most of my contributors including myself are not native English speakers and hence some corrections are necessary.  I got all the pictures and started putting them in, in Indesign which is a fantastic product by Adobe. I dictated my texts into my iphone, while doing repetitive things in the factory, after having thought about what to say for weeks. It is interesting: when dictating the text, the flow and structure becomes different compared to writing it from scratch in word. And I learned that it is actually a very effective way of using the time when doing repetitive sample filling work. Being effective is one of the challenges these days.

Ah, and yes, and I started working with a consultant friend. She helps me with some paperwork for foreign markets. You would not believe how complicated the market entry and registration of products in some countries is. So, that’s a relieve.