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making of

the right side

The last couple of days were busy, with lots of emails and pre-orders coming in for samples (and bottles) of the Lonesome Rider, which is super cool.

When busy, with orders and communication that is related to orders, I often end up on the “scent bench” and the formula excel, playing with molecules and extracts, trying new ideas or working on old failures. I think it is relaxation that drives me there. And it works, the same is true for painting: The concept of time and work does not apply there. It is the side of the brain that works without the concept of time that is activated there, the right side.

The left side of the brain, that plans and fills the excel in the end, finds this pretty inappropriate; in a time of launching a new scent is not the time to think three scents ahead and plan the next one.

The right side of the brain is getting really high when jogging. This Sunday, it was grey and wet, but my usual Sunday jogging round of 22 km was sort of especially inspiring. While running through the rain, I suddenly realized: oh wow! Lonesome Rider, and the website, and all, it could be more, way more actually than just a blog about a perfume. Actually, it could be a platform for T-shirts, or wristbands, and more perfume!  (sorry, that’s the endorphine rush while jogging)

And I realized that with Lonesome Rider, without me thinking about it, just letting it happen, I also go back to the roots, not only perfume related, but also how I /we talk there. Very picture and mood driven.  Funny. It was not a plan, really, kind of happened. The right side of the brain is a bit crazy.

The left side of the brain, on the other hand, paid for Facebook promotions of Lonesome Rider. And, to my amazement: it worked. To be seen you need to pay. It is as simple as that.