reviews

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marketing and brandingreviews

Tauer Perfumes made it to Australia or: Lonesome Hopper

Yes! I am so happy and proud: Tauer  Perfumes are now available on the continent down under at Men’s Biz. To celebrate this, which is the result of a couple of months work and discussions and analysis, I created a little kangaroo on paper that is out of proportion but looks cute. It looks cute […]

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reviews

a really great fragrantica review

For a couple of reason I have to switch in full gas mode right now. While I am doing so: Here’s a fantastic review of Lonesome Rider on Fragrantica, by John Biebel. Enjoy! Samples of Lonesome Rider are available (you set the price, shipment is 4$) on lonesomerider.website

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reviews

Article in Fluxmagazine

There was a great article in the Flux Magazine, featuring luxury fragrances, the transformation in the market, and why niche is winning shares in some market segments. The article featured Tauer Perfumes, and two three other brands and I recommend reading it, here. This is seriously good press and nice. The article follows a couple of […]

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creating scentsreviews

Ozonic versus dark cistus twists

Today, right before I started writing this blog post about my “aqua fidelis” perfume trial, a review of PHI-une rose de Kandahar went live on the Pierredenishhapur blog, talking about PHI-une rose de Kandahar, with a lovely intro about the Afghan rose oil and then talking about the multifaceted aspects of this rose de Kandahar. […]

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reviewswhat's up?

funnel

Today’s picture: Looking into a metal funnel. I decided to take this picture this morning when sitting on the balcony and thinking about today. Today’s is going to be exciting; and so far the whole week was. Today, I will get three deliveries: Strawberry plants, some vetiver that I get back from the company who’s […]

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reviews

Une rose de Kandahar on video

Today’s post is short and 100% promotional: I share with you Maximilians youtube video about PHI-une rose de Kandahar. It got 10 out of 10 points and that’s pretty good. I hope that you will enjoy his musings about PHI, the scent, and its presentation. Promotion these days is tricky. And, being a mini brand, I do […]

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reviewswhat's up?

tulips on the go

The coming days will be getting nicer and warmer from day to day and probably busier from day to day, too. But that’s going to be ok. I just need to ramp  up the production of some scents, air du désert marocain is one of them. And in case you are interested in a nice concise […]

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creating scentsreviews

cheating and roses

Today’s picture shows you what we did the other day in my painting class, we were all invited to cheat: The goal was to learn seeing behind the complexity of things. BY…. 1. tracing the motive of a picture with a pencil through transparent paper. The original was a postcard size complex motif, like the […]

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reviewswhat's up?

writing down ideas

It is about time for a new post here, after the most relaxing weekend imaginable and a ping-pong weekend jumping into spring mood on Saturday and winter’s icy grip on Sunday. Imagine: I was having a coffee on Saturday, sitting outside in the sun, wearing not much more than a light hoodie. And Sunday saw […]

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reviews

before I leave: Now Smell This read for you

Before I will leave for Turin, leaving stormy Zurich, for hopefully sunny Turin, I have a read for you. Not too long, but interesting and nice, at it puts things into the right context: Please visit Robin’s Now Smell This blog (click here) and follow her thoughts on Gardenia sotto la luna. And feel free […]