marketing and branding


Today’s picture is my contribution for @perfume_society on #twitter on their #smellfie hashtag idea. Yes, this post is about social media. I am switching gears there, having learned a couple of lessons. And as always: I am following my gut feeling and let me guide by my happiness factor: where am I more happy these […]

marketing and branding


Today’s picture shows you a screenshot of my Tauer Perfumes Facebook page, the way I see it. I see different things there than you. Let me share some insights about the facebook mechanics, and why you might have seen “promoted” content there coming from tauer, and why there are no free samples. If you look […]

making of

clean zones

Spring greetings from Zurich, using a photo that I took yesterday in the factory. I found the flower (dandelion) when taking a break, on the road, picked and forgotten. So I took the flower up to the factory room and fooled around with the phone and fruitchouli flash. Doing so, I realized again how important […]

marketing and branding

about how to communicate or no attars for America

Good morning from Zurich. I thank you all for your lovely wishes and lines on my last post. Her, I move forward again and jump back into my daily routines. Over the holidays, I was working on another portrait in oil of Mr. Trump. I like that one. I publish this in larger size on […]

creating scentsmaking of

traps and facebook $$

You know….when running a business, trying to cook, or being creative: There are traps, pitfalls, deceptions, and usually it is us deceiving us. When painting, there is this trap that a new color/paper/a new motif or new technique will change the name of the game. But the truth usually is: Just because you got this […]

marketing and branding

ads on facebook, sponsored refreshment, and a word on animal testing

Good morning to you all and a lovely Friday! Here it is 7.30 am and I am done with my morning ritual of drinking coffee and bending over facebook’s messages for me. Good news today: No direct message where someone asks me for help on how to create perfume, find bottles, boxes or alike.  Phew! […]

marketing and branding


Yesterday was a super grey day here in Zurich. Rain pouring, cold temperatures, bad news:You name it! I was sitting in the factory most of the time during the day, filling bottles, answering mails on the side, and enjoying the whiffs of Orange Star emanating from the manual dispenser that I use for bottle filling: […]

making of

rose today and mirror watching

Today, I am continuing with the Loretta Tuberos soaps (50 more to go) and start pouring and packing Rose scented soaps. Tomorrow sees me pouring the last Mandarines ambrées soaps and then the soapy business will be done for a while and I will start pouring those purse spray DARK PASSAGE fragrances. Hmm. I can’t […]

designmarketing and brandingreviewswhat's up?

on communication

These days, as I have a lot of fragrances to pack, I have some time to think. Less time to write, unfortunately. While packing, I look into some phenomena that I find worth thinking about and I dare sharing one or two with you. I came to the conclusion that Facebook is boring and rather […]