making ofmarketing and branding

after a break, brochure labor restarted

Ah… I forgot to mention: I just added Paypal as payment method. This, after yesterday’s comment by Muggele. I was not aware that there might be a real need for Paypal. Let’s see whether perfume loving clients are going to use this option. The layout in the selection menue is not perfect, but for a […]

designmarketing and branding

Not loving is not enough

today, just a quick post. Although it is still pretty early: I need to head to the factory and fill air in to bottles. And then put air into boxes. For this, I am printing cards right now, on my laser printer, that miraculously accepts the thick paper, which is right beyond its specs… although, […]

making of

state of works broschure

Good morning from Zurich, where the weather God and fairies and good witches all work together to motivate me continuing on my little brochure project. It stopped raining this morning and started pouring instead. Good!  Thus, let’s talk brochure, state of works. The picture of today shows you a pdf copy (shaky resolution, can’t read […]

general thoughts

wolle seide bast

I am still thinking about the brochure. Wool silk bast. Often used together in German with “Fraktion” (EN fraction): and often slightly deprecatingly, referring to folks doing things differently (to put it nicely), caring for a simpler life, using natural sustainable stuff , quite often put in a corner of naive world optimizers, idealists,… I […]

making ofmarketing and branding


Today, I followed the advice coming from my design guru and started working with Indesign, made by Adobe. A company that produces great products, in my humble opinion, for …well…tough prices. But great products they have. So, I did my first steps in this universe that doesn’t seem too unfamiliar, as I work with photoshop […]

designgeneral thoughtsmaking of

on the outside

welcome back again after the weekend that hopefully was glorious for you! Mine was sort of busy and filled up to the rim with fun work on the computer. I continued with the brochure, collecting ideas, putting them into a context with picture, and trying to come up with pictures that are “ok”. It is […]

marketing and branding

Tauer does not mind dirty hands

“I do not mind getting dirty hands. I think as creators we need to engage with the materials that we choose to express ourselves. When I mix fragrances and pour my creations into flacons, I build an intimate relation to my produce and connect to the perfume lovers who will ultimately cherish them.” Today, I […]