Loretta

Loading
making ofscentsTableau de Parfums

Looking into Loretta with its 2% Tuberose absolute and what made in mainland Switzerland means

Although it is Friday, and hence theoretically a happy “creative Friday” day, I will not really be creative today. The job today consists primarily in packing perfumes: Miriam from Tableau de Parfums, and some adding more Incense xxx and Orange Star to the pile. Later in the day or tomorrow sees me mixing: Another batch […]

Loading
Tableau de Parfums

Day 6 of the advent calendar

Welcome to day 6 of the advent calendar. Today, for the first time this season, my little jasmine bush is blooming. It’s scent: Amazing, wonderful creamy and rich, but less intense compared to a jasmine flower in the wild. Mine lives a wild life only in summer and then, by mid October, the plant needs […]

Loading
general thoughtsTableau de Parfums

Quo non had duce

Antonio’s perfumery in Paris is called Marie-Antoinette, like the famous wife of Monsieur le Roi, Louis XVI, both decapitated, madame on October 16 1793. When she lost her head, she was call Ms. Capet, and had sort of lost most of her priviledges beforehand. She, like many others, were wiped away by a revolution, starting […]

Give aways and goodiesUncategorized

Loretta: Thoughts on the First Year and a Draw

October 29 2012. This draw is closed. Winners will be informed October 30 2012. A warm thank you to all of you who commented and shared! ====== As there were some technical issues on Evelyn Avenue’s blog page related to the draw there: We continue this draw with an extended deadline here while the problem […]

Loading
Give aways and goodies

perfume spots and a draw

Fragrant greetings from 29 Palms! This post brings you a draw and three short perfume spots, created by Brian Pera, highly talented indie film maker from Memphis, father of Tableau de Parfums and a really smart writer. The draw happens on Evelyn Avenue’s blog, and by clicking here you get there. There, three winners will […]

Loading
marketing and brandingTableau de Parfums

Back from Pitti

So I am back from Pitti since yesterday evening and managed to send most e-mails, and ship orders and open the snail mail without major bills induced depression. It is always amazing how many bills fly in when you are gone for a couple of days, isn’t it? I took the train back, allowing me […]

Loading
Uncategorized

On our way to Pitti 2012 in Firenze

Today’s sketch shows you: Florence, we are coming. Or at least: Soon! Tomorrow, we will take the early train to Florence, to help build the stand and get ready for the biggest thing in artistic and artisanal and niche and indie and luxury perfumery:  Pitti. I cannot wait to finally get there,  and show Loretta, […]

Loading
Tableau de Parfumswhat's up?

Loretta launch event in Los Angeles

I figured, it is time to make an announcement for the Loretta launch event in Los Angeles at the Scentbar of Luckyscent. Mark your calender and please come by and stop for a drink and a whiff of the newest release from Tableau de Parfums. I hope you will be equally excited as we are. […]

Loading
marketing and branding

air du

I am back after a couple of intense days, on the bike, in thunderstorms overnight in a tent that proved to be water tight and resistant to a storm with gusty winds, after a long! wedding and some work on Sunday. I thank all readers who commented on the last post, on the topic “sotto […]

Loading
Tableau de Parfums

packing

This is what I will do today: Packing Loretta from Tableau de Parfums. 50 ml flacons into boxes, with all the labels and ribbons and complimentary goodies like the Loretta DVD. I am preparing and getting ready for autumn’s launch, at Pitti Fragranze in Florence, September 14, and at Luckyscent, in Los Angeles, Friday the […]