marketing and branding


So I was in Bologna and have seen the station, the way to the COSMOPROF exhibition area by taxi and the face of the guy in front of me, from a 5 cm distance, on the way back to the station, using public transport. Thus, I cannot really tell you how Bologna is, but I […]

general thoughtswhat's up?

on the move-we hope

Yesterday, as announced earlier, we could finally pick up all the papers and labels from the printer shop for the COLLECTIBLES and the PENTACHORDS®. The Pentachords trademark, by the way, got approved the other day in the US by USPTO  for publication. Welcome to the neurotic world of brand protection. A game that is more […]

general thoughtsmaking ofmarketing and brandingreviews

green stuff

As promised: I  show you a teaser photo of the green flacon. But do not take this green for certain. It is a touch too bright. Colors are like describing perfumes….there is quite an ambiguity going with them. Later today I shall get all the labels from my printer (yep: Another delay as one of […]


Back from Rome

I am back from Rome and – as you might  imagine – have a plate on the table that is pretty full. About as full as our home here in Zurich: We got the 5000 inlays delivered and the green flacons for the COLLECTIBLES and the flacons for the PENTACHORDS. And now we are full. […]


ZETA samples

today’s picture is a teaser, showing you the first samples I did yesterday of the ZETA – a linden blossom theme- fragrance. In reality, the color is even more honey yellow sun like. Amazing. I feel it is the rose absolute that renders the fragrance so bright and sunny. I put them in bright sunlight […]

designGive aways and goodiesLinden blossommarketing and branding

delays as usual and a little sample draw

====== EDITED:  March 09 17.30 Swiss time. THE DRAW IS CLOSED. Thank you to all who participated. The winners, picked with truly in a random way, are: Olivia A. Aster Monica Congratuluations again =========== Believe it or not: We started working on the design and packaging for the Collectibles in  autumn. Some stuff we […]

designgeneral thoughtsmarketing and branding

black and white

Today, I share another picture of last week’s tulips: the flowers opened up and I made pictures of them on Saturday in the afternoon sun. This time, I show you a tulip in black and white. Quite amazing how different the same flower look: It is the same structures, the same shapes, but the missing […]

Linden blossomscents

Linden blossom fragrance matures

We got the tickets for Milano, heading there for a day towards the end of this week, in order to discuss a few 2011 things with my Italian business partner who takes so much good care on my brand in Italy. I will discuss the plans for the coming months and the scents of spring. […]

green glass
designmarketing and branding

shades of green

Yesterday afternoon I got the long awaited parcel from France, from the factory where people produce my flacon, semiautomatically, in an  artisanal way, the way flacons are produced since 100 years. The difference: The glass that is colored (imbued with color) and not painted on the outside and hence shows a different shine and brilliance, […]

what's up?

there is good and bad when it comes to perfumes

We discussed a few perfumes while hiking on Monday and breathing fresh air and filling up the reservoir for the first weeks of 2011 with many new orders and plans. Actually, it was more my  hand-wringing “Oh my god, 2010 has seen so much trash, what for heaven’s sake will follow in 2011”. “But then”, […]